Ngô Giang Đông Email & Phone Number

Vietnam

Chronosoft Indochina is Distributor for International Fashion & Accessory Brands worldwide - based in Singapore, Dubai and Vietnam. In Vietnam, we are distributor for Watch & Accessory of Daniel Wellington, Calvin Klein, Tommy Hilfiger, Guess Jewelry, etc for 15 years.Responsible for whole E-commerce business on Market Places (Shopee, Lazada, Tiki, Tiktokshop) and other websites:• Build Business Plan and Marketing Budget plan for Y22 – Y24 (9 Shops).• Give Sales strategy as per Brand/ Shop/ Platform and Seasons.• Develop product’s strategy and assortments based on Stock, performance data and Market trends.• Drive traffics by joining Platforms campaigns (Promotional schemes), Digital marketing activities: Sponsored Display, Affiliate, KOLs, Co-Brands, Socials, and Optimize products and shops’ visibility.• Develop and collaborate B2B Sales channels: Leflair, Maison, payment platforms (BNPL, installments).• Optimize OpEx: Optimize, evaluate & improve ROAS of Marketing expense. Improve business operation process to be clean, fast and efficiency• Improve UX & UI: optimize search results, mobile friendly, fast respond, 2h delivery, enhance good reviews and clever crisis management, CRM programs.• Inventory Management: manage stock and sales forecast to purchase inventory.• Data analysis: daily tracking and optimize traffics, %CR, AOV, ATC to improve per campaign.• Supplier relations: negotiate for win-win partnership with Customer service agency, Digital marketing agency, KOL/KOC booking agency, 3PL, POS, new marketplaces.Main achievements:1. Achieved 106% sales target Y22. Daniel Wellington on top 1 in FA Category on Lazada (11th Nov).2. Achieved 97% MTD business plan Y23. Daniel Wellington on top 3 in FA Category on Lazada (9th Sep).3. Grown Calvin Klein and Tommy Hilfiger from zero to top 10 of the category within 9 months.

Vietnam

This is family business - we supply construction tools for local car/ motor services, wood factory, construction company and family purposes for 20 years. From the base, I developed E-commerce business on Marketplaces Shopee, Lazada, Tiki and Socials to reach more customers, and increase traffics to the family shop also.• Build product assortments of 150 SKUs: do shooting images, create short videos, A/B test and write product description.• Traffic driven: daily optimize Paid ads bidding keywords, sponsored display products, affiliate marketing.• Sales driven: joining Marketplaces campaigns, build Shop in Shop promotion schemes, but best customer service is key of success.• Operational excellence: investing on POS software, smart packaging workflow and optimize ROAS of marketing are helping the P/L shows profitability.Visit the shops:• Shopee from Mar 2020: https://shopee.vn/ngodong • Lazada from Jul 2020: https://www.lazada.vn/shop/ngo-gia-dung-cu-do-nghe • Tiki from Mar 2021: https://tiki.vn/cua-hang/dung-cu-do-nghe-ngo-gia Main achievements:1. Built 03 Best seller items within 1 year for 3.500 units sold (Y2020)2. Achieved 600 – 800 orders per month (Y2020)3. Optimize %Cost of Marketing from 5% to 7%

Vietnam

Mundipharma R.O Vietnam is representing Mundipharma Group in Vietnam. In 2019, they launched new business of elder powder milk named Signutra to conquer Vietnam market. My role was Digital Marketing manager as well as E-commerce manager to help company grow online business channels:• Build Digital Marketing Strategy with Digital agency: Build digital touch points include Brand website, Google marketing (SEO/ SEM) social media, KOLs, PR, viral YouTube, QR code to amplify brand key message to consumers.• Build E-commerce business with Enabler (Sales, Marketing & P/L plan)• Launching Brand on Market-Places Tiki, Shopee, Lazada• Build difference promotion plan for each Marketplaces by seasonal, brand day, flash sale, Mega campaigns. • Give Brand guideline of visibility banners, shops• Daily monitoring & report sales, stock, advertising, promotion activities• Work closely with Customers Service team to solve crisis case by case.

Chronosoft Indochina is Distributor for International Fashion & Accessory Brands worldwide - based in Singapore, Dubai and Vietnam. We are distributor for Watch & Accessory of Fossil Group, Movado Group, Daniel Wellington, etc in Vietnam for 15 years.• Work on Online Business Strategy/ Budgeting/ Marketing and Inventory to achieve business goals.• Managing online business team for Sales and operations• Develop and differentiate products and campaigns for each Market Place and e-commerce website.• Managing Digital Agencies to align with marketing plan of company and Brands.• Propose to Brands for online campaigns marketing per quarterly.• Develop e-commerce website with developer agency.

Ho Chi Minh City, Vietnam

SCJ is member of CJ Group Vietnam. They are number one Home Shopping Boardcasting business in Vietnam from 2010. Their main product categories are Home Appliances, Household, Fashion, Kitchen, etc.I was responsible for Sales on Online business website and Marketing projects.1. Cooperation Marketing:- Main responsibility for Co-Marketing B2B: co-promotion, co-advertising, exchange potential customer’s values, co-branding and looking for opportunities.2. Planner:- Marketing plan.- Coordinate online marketing projects: develop new website, mobile website, re-structure, re-design website, and develop new functions.- Propose and consult new online promotions & events, advertisements strategy to BoD.3. Daily Tracking: - Promotions & Events tracking.- Daily Sale, Visitors, Member registration Report & Analysis.4. Manage online channels: - Email Marketing Plan- Social Networks: Facebook, Youtube, Zalo, Kakao Talk.- Website Administrator.- Research and analyze online e-commerce competitors.- Support other departments to maximize sale revenues.

Hcmc

1. Marketing planner:- Make marketing plan monthly and yearly for the company.- Follow KPI.2. Content developer:- Website content creator.- Advertising content creator.- Optimize contents of websites and sub-websites.3. Content consulting:- Consulting client’s website’s content.- Consulting clients email marketing campaign, artworks and online marketing strategy.- Consulting marketing channels: S.E.O, Ad words, and Display network.

Bachelor, Pro. Communication

Diploma, Commerce

Certificate, Public Relations, Advertising, And Applied Communication