Senior Web Marketing Specialist - Engagement
Current● Led website optimization campaigns, integrating paid traffic to a dynamic web experience based on user behavior to ensure successful lead conversions● Supervised campaigns team in their effort to promote and generate leads through organic webinars and reports in private equity and venture capital● Orchestrated landing page a/b testing to optimize conversion—collaborating with UX team to create content to drive leads through the organic marketing funnel● Drove A/B testing campaigns focusing on conversions of MQL on BOFU web pages