As consultants to the association space, we are dedicated to helping organizations achieve their goals and succeed in today's competitive landscape. With years of working with both trade associations and professional societies, I understand the unique challenges and opportunities associations face.My strategic planning expertise includes working closely with association leaders to develop and implement effective long-term plans that align with their vision and mission. Through data analysis, market research, and stakeholder engagement, I help organizations navigate complex challenges and achieve sustainable growth.Association Laboratory also specializes in developing sector-wide research and using that data to create educational events that help association professionals deepen their knowledge and expertise across all domains.In addition, I share our knowledge on industry-related subject matters such as membership and marketing via blog posts and industry articles.

Independent project work on a number of association-related and media projects, including:• 2018-2022: Write search engine optimized blog posts for attorney websites through MarketJD• 2018: Create proposals in response to RFPs for a boutique Association Management Company• 2016-2017: Worked with the Coalition of State Museum Associations (COSMA) to create a compelling membership marketing piece, as well as co-presented a webinar on “Communicating the Value of Membership,” to help potential member organizations sell the value of joining COSMA to their boards and other state museum associations • 2007-2014: Created a weekly e-newsletter for a locally focused web site, The Beachwood Reporter, using Constant Contact and occasionally contributed: http://www.beachwoodreporter.com/ people_places_things/post_18.php• Managed the editorial process for a bi-monthly start-up community magazine published by MindStrong Media. Helped create editorial calendar and edited stories, both in Word and InDesign. Aided in determining distribution area and production logistics• Worked onsite doing back-end production work for Inside Counsel magazine. Work included editing and making changes in InDesign. Edited stories from home office while guaranteeing a one-day turnaround• Onsite at Reed Business Information, doing production work for Control Engineering magazine, helping them produce a custom show daily, as well as produce the magazine's October issue, using InCopy

Served as Executive Director to the International Society for the Advancement of Spine Surgery, an international member-based organization for both orthopaedic and neurosurgeons who specialized in spine.Responsible for the direction and management of all governance, operations, programs, and communications of the society to build and maintain a healthy and viable organization as determined by the leadership and management, and in concert with key association management principles and ethics. Serve the changing needs and interests of the society’s membership, pursuant to their core purposes, mission, bylaws and strategic plan.In this ED role, I wore many hats, including:• Governance Management: Worked with international Board to create structure and guide them in their oversight responsibilities. Created policy manual to guide Society.• Membership Management: Grew membership revenue 46 percent, by creating a retention and prospecting plan to capture lapsed members. • Marketing/Communications: Coordinated a variety of email communications using Constant Contact. Create and distributed marketing messages for various programs and services. • Meeting planning: Lead Program Planning Committee to create three-day scientific program for the Annual Meeting, covering 26 topics with 130+ speakers. Sold 51 booths, plus an additional $413,200 in additional sponsorship and branding opportunities. Ran five successful Young Surgeon Dinner events, partnering with onsite faculty to create a short educational program plus networking dinner. Partnered with faculty to run an Endoscopic Hands-On Training for 10 surgeons and five sponsored labs.• Vendor Management: Worked through details with outside vendors for services such as graphic design, advocacy, registration, show management.

• Strategic planning/budgetary oversight: Using past membership data, created multi-faceted membership growth and retention plans and membership budget, which accounted for more than 50% of NRCA’s total revenue. Under my leadership, NRCA had its first two years of net positive growth in 2015-16 and 2016-17. Successful retention plans raised overall retention 3 percentage points and raised highest-churn category 6 percentage points.• Marketing leadership: Partnered with marketing and creative teams to create prospective member campaign that included direct mail, email, video and other collateral to drive NRCA membership messaging. Collaborated with Associate Members (Manufacturers) to create membership programs specific to each company, with incentives for certified contractors to join NRCA. Tailored materials to each company’s program and created talking points for each sales team to use to promote NRCA membership. Attended manufacturer events to promote NRCA membership face-to-face. Represented NRCA at tradeshows, both as a retention and prospect tool, to communicate value of membership.• Volunteer management: Served as staff liasion to Membership Steering Committee, Affiliate Executive Council and Young Contractor Committee. Spearheaded successful First-Timer Reception for NRCA’s Annual Meeting. Directed strategic planning for member growth, by member category, with Membership Steering Committee, looking at a tiered benefits structure.• Supervisory skills: Led team of three through collaboration on the tasks necessary to address the needs of prospects and current members, in an effort to meet sales goals, engage members and maximize retention.

• Content/program planning: Created year-long integrated content plan for NARI’s magazine, blog, e-newsletter, award-winning podcast program, social media channels and in-person events, using topics suggested through social media channels and input from Marketing and Education Committees. Organized speakers for monthly Marketing Committee call, to strengthen chapter marketing efforts, as well as for in-person twice-yearly Contractor Council event. Presented to chapters and chapter executives on marketing topics, including using social media to grow your chapter (or business) and how to use Google analytic tools.• Marketing leadership: Oversaw $195,000 marketing budget, which included tradeshow initiatives, marketing collateral for NARI National and NARI chapters, direct mail outreach, website, freelance and advertising budgets. Designed print and electronic ads for both consumer and trade campaigns, for direct mail to gain supplier members, as well as for chapter’s prospective member campaigns. Acted as a support department to assist chapters with their marketing needs. Collaborated with volunteer leaders and chapters staffs to create print and digital materials to brand NARI and its products and services. Created marketing toolkits for members to better position their companies with the consumer, including tipsheets, PowerPoints and other creative materials.• Volunteer management: Served as staff liaison to the Marketing Committee, Contractor Council and Strategic Planning & Research Committee, which was involved in quarterly market research for members and the public to use to drive remodeling decisions. Worked with the Government Affairs Committee, publishing its NARI on the Hill monthly e-newsletter and integrating new advocacy software into the NARI website.• Public relations: Fielded media calls, fielded member calls, worked closely with other departments and chapters to meet their needs for marketing materials. Oversaw sponsorship fulfillment.

• Directed day-to-day production operations of one bi-weekly and two monthly publications, in addition to the ancillary projects attached to each title. • Assigned and edited section stories and short features, worked with ad production staff on imposition, oversaw art directors and an associate editor. • Worked with ad production staff on production schedules. Lead art meetings. Troubleshot any problems that arose during the production process. • Part of the senior staff that planned and directed the editorial content of the magazines. Oversaw monthly art budget of $12,000. • Directed production of three 48-page show dailies for the Supercomm trade show in Chicago in June 2005 and the show that replaced it; Globalcomm, in Chicago in June 2007.• Telephony had a circulation of approximately 63,000, and MRT had a circulation of 31,373.

Reed Business Information owned a variety of magazines, directories, online media and marketing services. Professional Builder had a circulation of more than 90,000 and Professional Remodeler had a circulation of more than 63,000.• Directed editorial production of two monthly magazines (Professional Builder and Professional Remodeler) and two bimonthly supplements (Luxury Home Builder and Giants). • Created monthly production schedules, coordinated art with freelance and staff writers and the art director, and worked with ad production and associate publisher to create book layout. Edited all copy in layout. Created PDFs of pages to send to printer. Laid out column, product and news pages for all four magazines. • Wrote news section for Luxury Home Builder magazine. Represented magazines at trade shows and on sales calls.

Primedia Business is now known as Penton Media, but it once was the B2B arm of Primedia.Originally started at Primedia as assistant editor and was promoted several times throughout tenure there.• Oversaw staff of two production editors. Edited news and technology stories, features and columns for AP style and grammar mistakes for all three magazines. • Posted stories to Web site, sent out daily broadband newsletter via e-mail, wrote and/or edited content blurbs. Participated in story and art meetings for three magazines, worked with freelancers; planned production schedule for all three magazines; troubleshot any issues that come up during a production cycle; in charge of book makeup to decide imposition.

• Worked on news desk; read and edited copy; designed pages; wrote headlines and cutlines. Designed Communities front, which is a once-a-week feature package that is planned using the maestro concept. Designed front page of the paper's main zone, the tri-cities.