With over a decade of seasoned expertise in the design industry, I have consistently collaborated with exceptional teams and industry peers within top-tier agencies, contributing significantly to the success of projects for esteemed brands such as Coca-Cola, Singtel, Body Shop International, Schick Shanghai, Ikea Shanghai, and others. My commitment to excellence extends beyond formal roles, as demonstrated by successful freelance consultancy and design endeavors, catering to local brands such as The Bar Awards and the esteemed homegrown furniture brand, Blafink.In my current capacity as Lead Product Designer at Soho Property App, I bring a wealth of experience in shaping compelling and user-centric design solutions. Complementing my formal engagements, I actively pursue personal projects, allowing me to explore new product ideas and expand my repertoire of visual styles.This portfolio is curated to showcase my comprehensive curriculum vitae and a diverse array of impactful projects. I sincerely appreciate your time and interest in perusing my portfolio. I remain open to discussions regarding compelling ideas and prospective projects. Should you wish to connect further, I am always available for a coffee break to explore new possibilities! ☕️