Winner of 2021 Insights250 from Shanghai China. An experienced research professional with extensive international work and academic background that spans 4 continents, 12+ countries. I have deep knowledge in brand and product research; market analytics; customer segmentation; portfolio development and planning. Work contributions are strongly positioned in large scale global projects with household name brands over 3 industries in Auto, CPG and Tech in notable corporate settings. I am currently located in Shanghai China. Prior to joining GM International (GMIO), I worked with Microsoft, P&G and GM Global HQ in U.S. I was educated in UK, Canada and U.S. I also enjoy mentoring and coaching others as a personal interest. Enabling my team members and watch them grow professionally is one of the most satisfying rewards in my career. Specialties: automotive; consumer goods; portfolio development; industry and segment forecasting; data analytics and creating in-depth cross markets consumer insight briefs.