George Ngugi

George Ngugi Email and Phone Number

Brand and Marketing Consultant @ Brand and Marketing Consultant
Nairobi County, Kenya
George Ngugi's Location
Nairobi County, Kenya, Kenya
About George Ngugi

I'm a seasoned marketing coordinator at VIA Global Health, with over 7 years of diverse marketing experience in e-commerce, banking, retail, and consulting industries. Holder of a Bachelor of Commerce in Marketing from Strathmore University, currently pursuing Google certifications in IT Support and UX Design on Coursera.In my current role, I execute impactful marketing campaigns for customer acquisition and engagement, crafting visually compelling content with tools like Canva. I assess channel performance through HubSpot analytics.Former Category Manager at Carrefour Kenya's e-commerce platform, achieving a commendable average of 500 orders per day and a peak of 900 orders per day within a year of launch. Proven ability to collaboratively develop products/product offerings and enhance operational processes for exceptional customer value.Future-focused on excellence in product and program management, aiming to merge marketing skills with the dynamic realms of technology. Beyond my job description, I am dedicated to providing UI/UX support, steering product marketing, and contributing to AI prompt engineering adoption for solutions like chatbots at VIA, catering to a diverse audience, including medical equipment distributors, healthcare professionals, and government officials.

George Ngugi's Current Company Details
Brand and Marketing Consultant

Brand And Marketing Consultant

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Brand and Marketing Consultant
Nairobi County, Kenya
Website:
upwork.com
Employees:
144019
George Ngugi Work Experience Details
  • Brand And Marketing Consultant
    Brand And Marketing Consultant
    Brand And Marketing Consultant
    Nairobi County, Kenya
  • Via Global Health
    Marketing Coordinator
    Via Global Health Jun 2022 - Present
    Nairobi, Kenya
    Coordinate the execution of marketing campaigns that drive growth at the acquisition, engagement, and delight stages of the customer journey.Planning and execution of product marketing and brand marketing strategies including email, web content, social media, and paid media.Create visually engaging materials such as document templates, emails, presentations, and other graphics that reinforce the VIA brand.Research and write product and brand marketing content for emails, social media, ads, website pages, and other channels (Email marketing: achieving above benchmark CTR)Monitor and evaluate the performance of marketing campaigns.
  • Freelance (Self Employed)
    Content Coordinator
    Freelance (Self Employed) Apr 2022 - Jun 2022
    Nairobi, Kenya
    Coordination of web developers and delivery of copy content to produce customized websites.Support internal/external support teams to determine which assets best meet goals.Ensure accuracy of digital content and attributes before publishing to social media.Updating social media accounts through scheduling content using Loomly.
  • Bawa Connect
    Consultancy Services - Copywriting
    Bawa Connect Jan 2022 - Mar 2022
    Nairobi, Kenya
    Scheduled & published three pieces of video micro-content and copy each week using Loomly. (Facebook, Instagram, LinkedIn, Twitter & YouTube).Process improvement: Contributed to the improvement of the writing style and workflow management.Planned the production of two weeks of video content and copy on the project board in Asana.Ensured the easy and secure collaborative storage of completed digital assets on Google Drive.Timely completion of tasks as per the project briefs shared on the project board.
  • Majid Al Futtaim
    E-Category & Content Manager - Fmcg
    Majid Al Futtaim Jan 2021 - Oct 2021
    Nairobi, Kenya
    Co-created three daily push notifications for the mobile app and coordinated the creation of promotional banners for the app and social media.I worked with the last mile team and stores to offer seamless promotions online to reach 400 to 500 orders per day.I negotiated online-specific rebates with suppliers and implemented crazy offers and discounts for customers.Managing the daily out of stock ratio at 10% and below by working with the operations team at each store.
  • Silicon Quest Limited
    Digital Marketing Consultant At Gosoko Kenya
    Silicon Quest Limited Feb 2020 - Jul 2020
    Nairobi, Kenya
    Working with WhatsApp and customer service I increased the average conversion rate to the target of 1.7%.I was responsible for coordinating a team of one creative (graphics and video) and two customer service staff.Created the art direction for the creative to achieve increased engagement on social media.Created and implemented the digital content schedule for the calendar year of 2020.
  • Silicon Quest Limited
    Digital Marketing Consultant At Bawa Connect Ltd.
    Silicon Quest Limited Oct 2019 - Feb 2020
    Nairobi, Kenya
    I led a team of two creatives (graphics and video) and one software developer using the project management tool Asana. Created the art direction using Asana for video and copy content to grow engagement on social media channels for clients.Managed the company's financials and operations successfully during the early stages of the start-up process.
  • Silicon Quest Limited
    Digital Marketing Consultant At Hope Media Kenya
    Silicon Quest Limited Jul 2019 - Sep 2019
    Nairobi, Kenya
    Created copy content with the TV and Radio presenters to grow the Hope Media Facebook group engagement.
  • Silicon Quest Limited
    Freelance Marketing Consultant
    Silicon Quest Limited Apr 2018 - Jul 2019
    Nairobi, Kenya
    Collaborated with the client teams to define project objectives, set key performance metrics, and establish the project approach.
  • Dyer & Blair Investment Bank
    Investment Analyst
    Dyer & Blair Investment Bank Mar 2015 - Mar 2018
    Nairobi, Kenya
    Contributed to the monthly four-man team target of KES 120 million through equity trading, bond trading, and fixed deposit commissions.Grew the funds invested in bonds and treasury bills at the target rate of 15% p.a. through product development with key stakeholders.Grew customer base through referrals, networking, and email marketing.
  • Seven Invest Group Limited
    Project Manager
    Seven Invest Group Limited May 2014 - Mar 2015
    Nairobi, Kenya
    Provided project updates on a consistent basis to various stakeholders about tasks/deliverables, adjustments, and progress.Defined the scope and objectives of the marketing collateral contract awarded to us by Rusinga School, Nairobi.I managed contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.Prepared budgets based on the scope of work and resource requirements.

George Ngugi Skills

Entrepreneurship Event Management Marketing Program Management Research Business Strategy Teamwork Project Planning Leadership Strategic Planning Event Planning Microsoft Excel Team Leadership Microsoft Word Golf Business Development Analysis Market Research Marketing Strategy Public Relations Google Docs Social Media Marketing Business Planning Strategy Nonprofits Equities Excel Word Planning Government Bonds Analytical Skills Communication Relationship Building Proposal Writing Social Media Communications Business Communications Strategic Communications Data Analysis Institutional Investments Customer Relationship Management Presentation Skills Financial Analysis Project Management User Experience Digital Marketing B2b Marketing Strategy B2c Marketing Direct Sales Account Management Digital Strategy

George Ngugi Education Details

Frequently Asked Questions about George Ngugi

What company does George Ngugi work for?

George Ngugi works for Brand And Marketing Consultant

What is George Ngugi's role at the current company?

George Ngugi's current role is Brand and Marketing Consultant.

What schools did George Ngugi attend?

George Ngugi attended Strathmore University, Rusinga School Nairobi.

What are some of George Ngugi's interests?

George Ngugi has interest in Innovation, Football, Children, Entrepreneurship, Investing, Economic Empowerment, Education, Poverty Alleviation, Automobiles, Health.

What skills is George Ngugi known for?

George Ngugi has skills like Entrepreneurship, Event Management, Marketing, Program Management, Research, Business Strategy, Teamwork, Project Planning, Leadership, Strategic Planning, Event Planning, Microsoft Excel.

Who are George Ngugi's colleagues?

George Ngugi's colleagues are Dipa Khadka, Loren Mayshark, Asib Mollick Nayan, Abu Abdullah Ibn Abdus Samad, Muhammad Muzammil Shafique, Urooba Zahid, Ana Mae Tablada.

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