Ngugi Waithima Email & Phone Number

Dallas, Tx

My role can be divided into 3 main areas: Team Leadership, Campaign Strategy and Revenue Growth FocusTeam Leadership and Management:🚀Team Supervision: Oversee and guide a team of 6 Digital Marketing Specialists, ensuring they are aligned with the company's goals and objectives and monitor performance.🚀 Mentorship & Training: Provide ongoing coaching, mentorship, and training to team members to enhance their skills and industry knowledge.🚀 Resource Allocation: Efficiently allocate budgets, time, and personnel, to meet revenue targets while optimizing ROI.🚀 Workload Management: Monitor workloads & assignments to ensure even distribution of tasks to maintain a balanced workload.Campaign Strategy and Decision-Making:🚀 Campaign Planning: Collaborate with the team to develop comprehensive digital marketing strategies, including campaign objectives, target audience, and KPIs, with a primary focus on revenue growth.🚀 Decision-Making: Make informed decisions on campaign strategies, budget allocation, and ad platform choices to maximize revenue while staying within budget constraints.🚀 Campaign Analysis: Regularly review campaign performance data to identify trends, opportunities, and areas for improvement. Adjust strategies and tactics accordingly.🚀 A/B Testing Coordination: Oversee and coordinate A/B testing initiatives across campaigns to optimize ad creatives, landing pages, and other elements for revenue generation.Revenue Growth Focus:🚀 Revenue Forecasting: Work closely with the finance department to develop revenue forecasts based on marketing initiatives and provide regular updates on progress. 🚀 Campaign Prioritization: Make strategic decisions on which campaigns to prioritize based on revenue potential, ROI projections, and market conditions. 🚀 Performance Reporting: Provide regular reports and insights to senior management on the team's contributions to revenue growth, showcasing achievements and areas for improvement.

Dallas, Texas, United States

Key Responsibilities on this role included: 🚀 Revenue-Centric Strategy: Develop and execute revenue-driven strategies for Google Ads and Bing Ads, aligning campaigns with business objectives to maximize sales and ROI.🚀Measurement and Analytics: Implement advanced tracking and conversion measurement tools to monitor revenue generated from ad campaigns, enabling data-driven decision-making.🚀 Strong Copywriting: Craft compelling ad copy and messaging that not only attracts clicks but also drives conversions and sales. Ensure consistency in messaging across platforms.🚀 A/B Testing: Plan, execute, and analyze A/B tests for ad creatives, landing pages, and ad extensions to continuously improve ad performance and revenue outcomes.🚀 Bid Strategy Optimization: Implement advanced bidding strategies in Google Ads and Bing Ads to focus on profitable keywords and placements, with the goal of maximizing revenue. 🚀 Audience Segmentation: Segment and target audiences based on their stage in the buying journey, tailoring ad messaging to their specific needs and preferences.🚀 Retargeting: Develop and manage retargeting campaigns to re-engage previous website visitors and cart abandoners, driving them to complete purchases.🚀 Competitive Analysis: Stay up-to-date with industry trends and competitor strategies, leveraging insights to gain a competitive edge in revenue generation.🚀 Performance Reporting: Generate comprehensive reports highlighting revenue, ROI, and key performance metrics. Provide actionable insights and recommendations to optimize ad spend.

Nairobi, Kenya

As A Digital Marketing Specialist, My Role Included the following:🚀 Campaign Strategy: Developing and executing strategic plans for Google Ads and Facebook Ads campaigns to achieve specific business objectives, such as lead generation, sales, or brand awareness.🚀 Keyword Research: Conducting thorough keyword research to identify relevant search terms and phrases to target in Google Ads campaigns.🚀 Ad Copywriting: Creating compelling ad copy that drives clicks and conversions while adhering to best practices and relevancy guidelines.🚀 Ad Group Management: Organizing ad groups based on keyword themes and ensuring proper keyword-to-ad relevancy for higher Quality Scores.🚀 Bid Management: Monitoring and adjusting keyword bids to maximize ROI and ad position while staying within budget constraints.🚀 Ad Extensions: Implementing ad extensions, such as sitelinks, callout extensions, and structured snippets, to enhance ad visibility and performance.🚀 Quality Score Optimization: Taking steps to improve Quality Scores by enhancing ad relevance, click-through rates, and landing page experiences.🚀 A/B Testing: Conducting A/B tests for ad copy, landing pages, and other campaign elements to optimize performance. 🚀 Conversion Tracking: Setting up and tracking conversions, goals, and events to measure campaign effectiveness and ROI. 🚀 Performance Analysis: Regularly analyzing campaign performance using Google Analytics and other tracking tools to identify trends, areas for improvement, and opportunities.

Nairobi, Kenya

Nairobi

Handling all projects being undertaken by the company as the head of internal operations, making sure consumer satisfaction is realized. I also work on design, development and deployment of websites.

Ongata Rongai

Software Engineer