• Own the Cisco Customer Experience (CX) partner content strategy for Success Tracks and optimized content generation and audience engagement through AI-driven tactics. Enablement resources developed include sales battlecards, at-a-glance overviews, partner value decks, FAQs, transactability guides, learning maps, partner success stories, etc.)• Utilize AI-driven insights and data reflecting more than $50M of opportunities to develop the first end-to-end Success Tracks Marketing Demand Generation Playbook to optimize marketing strategies, analyzing customer behavior, and preferences to refine targeting, timing, and messaging, resulting in a more effective campaign that drove higher campaign adoption rates.• Responsible for partner-facing release communications in collaboration with comms and GTM teams to ensure consistency in messaging, brand, and voice. Notable offer releases include Success Tracks, Lifecycle Services, and Enterprise Agreement 3.0, and Business Critical Services.• Produce and manage the Partner Perspectives: The CX Partner Success Podcast to drive partner awareness of $7B worth of software adoption and available-to-renew opportunity.• Continuously review and assess CX Partner strategy to align to partner goals, requirements, and needs and provide enablement and demand generation tools to drive success and bookings.

Onsite contractor and converted to a full-time Cisco employee in Nov 2023 (see above)

Same role, fresh title!

• Generated $25M in revenue within the commercial, federal, and SLED markets for Cisco Channel partners, executing end-to-end demand generation campaigns.• Manage 30 Cisco partners by providing end-to-end marketing onboarding, strategy, development, and execution leveraging various marketing automation platforms and CRMs. • Specific focus areas include go-to-market planning and messaging, social selling development, content strategy and roadmaps, content distributions and planning, skills and resources required for executing marketing plans, and leveraging available tools and resources to drive Cisco market share. • Tripled the number partners in the program with many retired after fully developing the skill sets and expertise to run their (partner’s) own sales and marketing departments.• Drove new customer acquisition by creating end-to-end joint Cisco campaigns by an average of 25% per partner.• Worked closely with C-level executives, sales, and marketing teams to align sales and marketing departments ensuring proper CRM usage, lead qualification and handoff tailored to each Cisco partners’ sales and marketing infrastructures.

• Explored various marketing automation platform options on the market, selected HubSpot to on-board and managed every aspect from implementation, content/asset creation, campaign creation and execution and reviewing metrics to optimize ROI• Built a marketing-influenced pipeline from zero to $6M within three months by developing end-to-end marketing campaigns, packaging solution offerings, and creating Center of Excellence best practices aligning to overall business goals.• Implemented and managed HubSpot for marketing automation tied to driving revenue and pipeline acceleration with increased deal sizes of 10% and shortened the sales cycle by 25%.• Developed sales and marketing content repository strategy for all levels of the content funnel: Collateral, press releases, product launch communications, datasheets, pitch decks, etc.• Created a blog content calendar and optimized posts from an SEO standpoint that increased web traffic by 35%

Key role focus areas include partner/channel marketing and alliances• Generated 25% ($20M) of yearly sales quota by implementing a strategic marketing framework and strategy with HubSpot.• Planned and executed marketing initiatives for federal SLG, healthcare tradeshows, and major tech conferences (Citrix Synergy, VMworld), resulting in $16M in closed deals.• Managed $250K in marketing development funds (MDF) to build strategic demand generation campaigns. • Notable impacts through channel co-marketing initiatives include: ► Nurturing a deal that single-handedly exceeded the partner’s yearly revenue requirement and contributing to their overall market share. ► Utilized MDF for a DoD conference and closed the partner’s largest federal deal to date resulting in rapid expansion of their first federal team and increasing federal sales by approximately 400%. ► Drove alignment between OEMs and Accelera Solutions through joint channel co-marketing efforts and account planning with sales teams and achieved $50M in annual quota. ► Promoted and managed technical enablement for certifications/ongoing competencies requirements, new product/promotional updates, identified internal budgeting and partner funding to support co-sell and marketing efforts, and maintained channel partnership requirements.• Developed and managed a suite of sales enablement assets, including customer case studies, public relations newswires, and digital content (social media channels, website), to drive customer acquisition and support demand generation efforts.

• Worked strategically with editors to develop SEO rich content and built ad campaigns around the content increasing total annual ad revenue by 37%.• Conducted market research to identify trends and key selling opportunities for key accounts (Yamaha, GM, Leica Camera, YETI).• Contributed to $3.2 million in revenue by developing new sales promotions and marketing/advertising tactics for advertisers such as the implementation of nontraditional multi-platform advertisement offerings (video and mobile ads).• Revamped annual SKO and implemented trainings on marketing trends, tactics and technology stacks increasing leads by 9%, conversion rates by 87% and revenue by 17%. • Developed marketing assets for sales enablement, generated quota attainment reports and negotiated proposals/quotes.• Managed a strategic event marketing strategy and execution for 250+ events: Marketing, registrations and pre/post-event outreach, etc.• Tracked and managed metrics, ROI, KPIs, and analyzed financials for more than $28 million in fundraising events revenue.• Revamped the annual SKO and implemented the first-ever marketing education track that increased YoY revenues by 13%.