CEO and Co-founder of a manufacturing & retail startup (2016 – now)EXPERIENCE• 5 years in fashion accessories industry Bags, Wallets (mainly leather goods)o Working with suppliers (leather factory, packaging), wholesale customers (wallet shop)o Quite clear about names of large and small online leather goods shops in Vietnam and many other fashion brands.o Quite clear about name, origin, nature of leather lines.• 6 years in Facebook Ads and Digital Marketing in general.SKILLS• Digital marketingo 6 years of Facebook Ads experienceo Proficient in most tools and interfaces of facebook ads: BM (business manager), Ad account, Content, Campaign setting, Audience, Pixel, Catalog, Fanpage, Tracking Conversions, ROASo Instagram ado Tiktok Ado Google ads: product synchronization with website, campagin settings (GDN, search, google shopping,), audience, remarketing, settings and conversion trackingo Basic SEO (onsite, offsite)o Basic website (hosting, domain, basic css, familiar with wordpress interface)o Performance Data Tracking using Google Sheet, Google Data Studioo Seeding: use tool to feed facebook account, create crowd effect• Basic financial management (making internal financial statements to monitor assets (balance sheet), profit and loss (P&L), cash flow• Operating inventory import and export for retail shops with less than 100 orders/day, factory operations (import and export, salary, ...) with less than 20 people using Google sheet.• English o Listening and Readking: fluento Speaking: mediumo Writing: medium• Graphics (proficient in adobe photoshop, basic in premier and lightroom).• Familiar with economic theories: I have economic background & early connection with some large business and SMEs owners in Vietnam (through 1-1 apointment, course, seminar, community).* Latest updated on June 2021*

As a marketing manager, I was responsible for cosmetics online marketing department including strategy implementation, marketing, sale and recruitment.

Head of Advertising at Leonardo - a retail fashion local brand specializing in accessories such as canvas polyester bags, leather wallet, belt and shoes. Responsible for more than 1 billion VND monthly advertising budget.

Run advertising campaign and design, create content for every ads to generate LEADs for company to sell cafe machines and relative products.

Seeking, consulting and convincing customers to buy company's insurrance packages.

Run social advertising and develop website for clients.