I have over 15 years of experience in retail and CPG, working with brands across a broad spectrum—from startups to private equity-backed ventures and Fortune 500 companies. My unique perspective, gained from serving both as a retailer and a strategic supplier partner, allows me to understand and navigate business challenges from both sides of the table.I excel at translating brand vision into actionable go-to-market strategies, driving businesses to their next stage of growth to deliver omnichannel sales, profit, and market share increases.I am passionate about blending the art and science of category management to develop thoughtful, creative solutions and transform the category. My expertise spans multiple categories, including Food & Beverage, Personal Care, OTC, Electronics, and Apparel.