Dat Nguyen Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Vietnam

Ho Chi Minh City, Vietnam

- Mange over 6 key accounts in Finance, Beauty, Nutrition, and B2B verticals; play role as account lead in client-facing and solving stakeholders' issues- Develop impactful digital strategies by reasearching customer behavior, constantly tracking competitors activites, and applying lastest media solutions- Assist in mentoring, and developing team members – execs/ junior planners- Main achievements:+ Best employee of the year 2022.+ Win 2 bronze MMA awards in “Customer… Show more - Mange over 6 key accounts in Finance, Beauty, Nutrition, and B2B verticals; play role as account lead in client-facing and solving stakeholders' issues- Develop impactful digital strategies by reasearching customer behavior, constantly tracking competitors activites, and applying lastest media solutions- Assist in mentoring, and developing team members – execs/ junior planners- Main achievements:+ Best employee of the year 2022.+ Win 2 bronze MMA awards in “Customer Experience” and “Cross Platform – All Media” in 2022 Show less

Ho Chi Minh City, Vietnam

- Hands-on experience with eCommerce optimizing on Shopee, Lazada, Tiki for both off-site (Facebook CPAS, Google Shopping, PMAX) and on-site (search, sponsored ads)- Develop, implement full funnel marketing campaigns on biddable platforms: Social, Search, Video, Programmatic, DV360; and non-biddable channels: Affiliate, Influencer, Ads network, Content Sponsorship- Experience in setup 3rd party tracking tools (IAS, MOAT, CM360), analytic tools (GA4, GA360, GTM, MSP)

Hanoi, Thành Phố Hà Nội, Vietnam

- Skill in optimizing across biddable formats: Facebook, Google, TikTok, .... and setup owned media: App push, Web push, Email, SMS, Wifi, LCD.- Handle multiple tasks included: planning, buying, executing and fulfilling financial processes before and after campaigns.- Work closely with Brand team to develop campaign plans and Creative team to advise best practice content for platforms.- Conduct the weekly/monthly/post campaign report against goals (UV, CPL, CPO, ROI…) using Google… Show more - Skill in optimizing across biddable formats: Facebook, Google, TikTok, .... and setup owned media: App push, Web push, Email, SMS, Wifi, LCD.- Handle multiple tasks included: planning, buying, executing and fulfilling financial processes before and after campaigns.- Work closely with Brand team to develop campaign plans and Creative team to advise best practice content for platforms.- Conduct the weekly/monthly/post campaign report against goals (UV, CPL, CPO, ROI…) using Google Analytics, AppsFlyer, Firebase, Crowdtangle, ..- Develop, manage digital systems to improve Marketing activities.- Main achievements:+ Lead digital parts of 3 key campaigns of 2021 with remarkable revenue, P/L.+ Successfully implement and operate new digital systems: Netcore CDP/CRM, Content management system (CMS), UI/UX brand websites.+ Review and restructure (campaign structure, tracking template, build data studio dashboard) to better optimization that brought good outcomes. Show less

Hanoi, Thành Phố Hà Nội, Vietnam

- Setup, optimize ads on Facebook, Google to ensure the best outcome of ads spending.- Hands-on experience with setup tracking using Google Tag Manager, Google Analytic.- Create ad contents and design landing pages rely on customer’s insight and behavior.- Research product to pick potential courses from Edumall’s online teaching marketplace.- Main achievements:+ Grow revenue for 2 new courses by over 20,000 USD per month, ROAS 2.85.+ Increase sales conversion rate… Show more - Setup, optimize ads on Facebook, Google to ensure the best outcome of ads spending.- Hands-on experience with setup tracking using Google Tag Manager, Google Analytic.- Create ad contents and design landing pages rely on customer’s insight and behavior.- Research product to pick potential courses from Edumall’s online teaching marketplace.- Main achievements:+ Grow revenue for 2 new courses by over 20,000 USD per month, ROAS 2.85.+ Increase sales conversion rate from 32% to 54% through A/B content testing and enhancing UX/UI on the landing page. Show less

Hanoi, Thành Phố Hà Nội, Vietnam

- In charge of 2 campaigns with over 25,000 USD budget to increase app installs and brand awareness.- Monitor and evaluate the impact of marketing and communications campaigns across platforms.- Main achievements:+ Both campaigns acquire targets with owned media (website, app, fanpage) grew 3X that year.+ Get 4 performance reviews in a year.