• Managed social communication and marketing public relations (PR) for BAEMIN Vietnam, enhancing brand visibility and attracting new users • Planned and implemented strategic planning and execution of social media creativity, content development, media buying, and social content creation across channels, all aimed at fortifying the brand's image and credibility. • Oversaw the creation of high-quality content for social media, ensuring that brand conversations flowed organically… Show more • Managed social communication and marketing public relations (PR) for BAEMIN Vietnam, enhancing brand visibility and attracting new users • Planned and implemented strategic planning and execution of social media creativity, content development, media buying, and social content creation across channels, all aimed at fortifying the brand's image and credibility. • Oversaw the creation of high-quality content for social media, ensuring that brand conversations flowed organically, fostering genuine brand advocacy. • Managed sponsorships and strategic collaborations, including branding partnerships. • Built a diverse and inclusive local community to maximize awareness for BAEMIN and its sub-brands on social media, connecting with customers along their journey. Show less

• Developed and implemented a comprehensive PR communications plan for BAEMIN Vietnam, ensuring brand consistency and incorporating local cultural elements.• Managed all PR content and media activities, including press conferences, precontrast releases, media interviews, Q&As, and media pitches during BAEMIN's entry into Vietnam, effectively establishing and significantly strengthening media relations.• Proactively oversaw the management of social issues and crises related to Baemin in… Show more • Developed and implemented a comprehensive PR communications plan for BAEMIN Vietnam, ensuring brand consistency and incorporating local cultural elements.• Managed all PR content and media activities, including press conferences, precontrast releases, media interviews, Q&As, and media pitches during BAEMIN's entry into Vietnam, effectively establishing and significantly strengthening media relations.• Proactively oversaw the management of social issues and crises related to Baemin in Vietnam, collaborating with the Board of Executives on crisis management when necessary.• Strengthened media relations and managed social issues/crises for Baemin in Vietnam, demonstrating effective collaboration with the Board of Executives on crisis management if needed. Show less

• Managed marketing activities for MCV Group, overseeing media production, talent management, and advertising agency operations. • Developed strategies aligned with business goals, identifying target markets and establishing value propositions to drive growth. • Led digital marketing efforts, including social media, public relations, and online promotions, while planning project launches to generate buzz and sales.• Built relationships with key customers, agencies, and media… Show more • Managed marketing activities for MCV Group, overseeing media production, talent management, and advertising agency operations. • Developed strategies aligned with business goals, identifying target markets and establishing value propositions to drive growth. • Led digital marketing efforts, including social media, public relations, and online promotions, while planning project launches to generate buzz and sales.• Built relationships with key customers, agencies, and media partners, negotiating contracts and partnerships to enhance our marketing efforts. • Monitored campaign performance and reported to the Board of Directors, collaborating across teams to monetize content effectively. Show less

• Managed two product categories: Adiva beauty supplements and Micell health supplements, which include SKUs such as Collagen Adiva, White Adiva, and Micell Adiva, among others. • Successfully revamped the brand identity, resulting in increased brand recognition and a positive consumer perception. • Launched multiple new products, contributing to sales revenue and market adoption targets. • Planned and executed integrated marketing campaigns across various channels, including… Show more • Managed two product categories: Adiva beauty supplements and Micell health supplements, which include SKUs such as Collagen Adiva, White Adiva, and Micell Adiva, among others. • Successfully revamped the brand identity, resulting in increased brand recognition and a positive consumer perception. • Launched multiple new products, contributing to sales revenue and market adoption targets. • Planned and executed integrated marketing campaigns across various channels, including TV, digital media, social media, and public relations. • Collaborated with R&D teams to develop new products and refine collagen offerings, ensuring alignment with the brand identity. Planned and successfully executed product launches for Micell Adiva. • Actively participated in digital transformation efforts by launching e-commerce platforms and leveraging social media marketing, which resulted in higher engagement and increased online sales. • Managed marketing budgets and allocated resources efficiently. • Effectively handled crises to preserve brand reputation and restore consumer trust. • Received over 10 top awards in the beauty supplement category. Show less

• Developed and implemented PR strategies to enhance Adiva's brand reputation through compelling storytelling and a positive image in customer surveys.• Secured positive media mentions and built strong relationships with media professionals, influencers, and partners.• Managed crises effectively and delivered campaign ROI aligned with business goals.

• Managed DEP online magazines, creating business plans and leading team operations to drive revenue growth and enhance client relationships.• Collaborated with the editorial secretary of BOD to develop branded content campaigns for top beauty and fashion clients.