– Lead a multinational team to handle analytics projects for Youtube in music/creator/subscription verticals across APAC markets, assessing opportunities and providing recommendations with effective presentation of strategy to multiple levels of stakeholders– Establish initiatives in advanced analytical methods, automated data processing, data pulling via API, interactive dashboards, workflows for ad hoc process, data coverage improvement, audience setting, integration of multiple data sources into analysis– Provide and scale social analytics support for Youtube, sourcing leads for topics and trends that affect the Brand and audiences and delivering a holistic snapshot of earned, owned, and paid performance of the Brand and campaign activations– Provide guidance and training to team in query writing, analytics methodologies/frameworks, data tools, storytelling/visualization– Hands-on experience in data analytics toolsInfluencer analytics: TaggerMediaVideo analytics: TubularSocial analytics: Brandwatch, Sprinklr, Crimson Hexagon, SocialBladeAudience analytics: BrandwatchData processing, data automation, data scraping: Google SpreadsheetData integration: Youtube data API, Brandwatch data APITwitter trends tracking: Getdaytrends

– Handle social analytics briefs and deliver insights reports to help clients understand Vietnam market and consumers– Gather data and refine queries, data sources, and language models that monitor the social conversation for clients, competitors, influencers, products, and marketing campaigns to improve accuracy and coverage of social analysis

Working out structured and unstructured data at Unilever People Data center (PDC), my job plays a key role in increasing Unilever's penetration&share in Vietnam market in 3 categories: Home Care, Beauty & Personal Care and Food & Beverage. Responsible for Qualitative & Quantitative Analysis to generate game-changing insights for strategic understanding (consumer behavior & segmentation and market trend), mix development (content marketing and product development), and activation & optimisation (brand & campaign audit and risk management). " Working with stakeholders to determine proper approach and timeline estimation in addressing business problems/needs" Conducting online desk research, building queries and gathering consumer digital footprints from multiple data sources (Search, Social, Ecommerce), applying NLP (Natural Language Processing) to text analysis" Synthesising consumer and business data and analysis into impactful, action-orientated reports and recommendations" Designing and maintaining automated dashboards and models for internal customers to monitor campaigns & crisis and detect real-time incidents in market" Liaising and presenting reports with global, SEA, and local stakeholders" Cooperating with other market analysts and data scientist in daily support and region briefs" Coaching and guiding new peers through tools and analysis methodology– Hands-on experience in data analytics toolsData Processing: Dataiku, Excel, ClarabridgeData Visualization: Clarabridge Studio, PowerPoint, Excel, Power BISocial Data: Facebook Audience Insights, Brandwatch, Affinio, UnmetricSearch Data: Google Keyword Planner, Google TrendsE-commerce Data: Import IO External Business Data: Euromonitor, Mintel, Nielsen, Kantar Panel, GWIWeb Data: SimilarWeb, Google Analytics

As a problem solver, I helped increase customer satisfaction and brand awareness by maintaining a Customer Success Program on social media platforms, app stores and digital forums and reported directly to Head of Marketing in Vietnam." Designed and refined SLAs, QA processes, and protocols for social media response " Worked closely with U.S. & Viet Nam departments, local marketing agencies, Member Banks and corporate partners to maintain Meed's positive brand presence and solved social media crisis" Identified trends in conversations with audience and alerted team to any comment which was not included in Meed's standard response protocol and needed immediate attention" Suggested ideas for social media content improvement based on audience interaction and feedback" Collaborated with U.S. Marketing team to align on in-country planning, executions and day-to-day deliverables

" Built The Excitement of AI community on Facebook, compiled and published daily contents of Artificial Intelligence technology (Computer Vision & Big Data), raised +1000 members in one month" Worked with AI team to identify main features of our key product - a facial recognition AI program " Sought, liaised and met with potential partners to implement Computer Vision" Made proposals of applying Computer Vision technology to develop Security, Marketing, Mobile Game and CRM solutions" Created Viet Nam banking service quality ranking periodic reports by analyzing data of customers who use financial services and got it published on bizlive.vn magazine

Performed mandatory military service.

• Founder insightreport.vn, a tool analysing every Facebook page with single click.• Created, managed and conducted marketing plans including product strategy, pricing policies and promotion strategies to target customers• Aligned with members to achieve plan objectives• Created and delivered marketing materials for launching beta version of project consisting of media content, case studies. Supervised social media outreach • Researched and surveyed targeted customers needs as well as studied competitor's products on the world• Executed Facebook group seeeding • Liaised, met with and pitched at marketing agencies • Achivement: o According to Google Analytics, traffic on the site reached more than 1200 users after 1 month. Conversion rate is approximately 35%o First contract with marketing agency

• Created new product for company• Worked with coding team to build tool• Researched target customers insight and foundout how to approach them • Wrote proposals for clients and pitched social media analysis service• Conducted social media listening and analysis• Implemented Boolean queries in social media listening tool, imonitor.com.vn/• Compiled reports that will help clients understand their brand reputation, consumer behaviour, consumer sentiment, position with reference to competition• Performed qualitative and quantitative analytics on case studies.

• Stydied and learned mining methods of big data on social media as well as company’s tools • Made company blogs • Created case studies