Marketing Manager – Ampharco USA - 50 years of pharmaceutical company- Coach, inspire and motivate an established marketing's team- Be in-charged of implementing Marketing plans of Ampharco products to achieve business targets and long-term development.- Co-operate with Sales Department to build short-term and long-term Marketing strategies for Ampharo brand and sub-brands.- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. + Pharmaceutical & OTC products: mass communication such as seminar, digital ad (google, FB ad), event and group presentation and activation + ETC products: Build relationship with KOL in order to make the workshop and webinar, sponsor medical activities to develop the brand image. - Lead the execution of marketing programs from start to finish, follow and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing material is in line with brand identity.

Develop & implement marketing communication for Nanoco business in Vietnam including LED Products, Electricals Appliances, Electricals Conduit & Accessories

Brand Manager: Take care of 3 of strongest brands of Eco such as Alipas (Men ginseng), Jex (Joint pain relief), Faz.1. Alipas Platinum – Men's Ginseng: Relaunch Alipas Platinum with new product concept, new communication message. To archive the sale target, brand health- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned- Develop product concept, ads concept and associate production house in TVC, Print ad, PR, Seminar, OOH, Website, social channel (fanpage, forum, youtube)- Plan communication and activation: associate internal agency- Analyze research data for brand solution and opportunities.- Coordinate Sale, Supply Chain in production for delivering Sale forecast2. Jex Max – Joint Pain Relief: Relaunch Jex Max with new product concept, new communication message. To archive the sale target, commitment of brand health - Manage consumer’s need by identifying deep valuable insight.- Looking for category’s opportunity and evaluate brand’s activity by hypothesis (4Ps) and propose next plan.- Develop product concept, ads concept and associate production house in TVC, Print ad, PR, Seminar, OOH, Website, social channel (fanpage, forum, youtube)- Develop product concept, ads concept and associate production house in TVC- Plan communication and activation: associate agency- Analyze research data for brand solution and opportunities such as focus group, brand health tracking,…- Coordinate Sale, Supply Chain in production for delivering Sale forecast.

Marketing manager: Take care of all brands of FB such as Bigen (hair color brand), Cleo (hair remover brand), Melia & Lady Care (nail polish brand)1. Market Analysis - Market size : Current market size, the products in the market, potential customers of the product, currently competing in the marketIndustry Trends :Technology, new entrance- Market Segmentation : Demographic, psychographic, geographic- Target Market : Where are the product/service offering, where are the product/service competing, where are the product/service satisfying2. Consumer Analysis- Consumer needs and wants- Appeal to these consumers- The benefits provide to the consumer- Income to spend product- Disposable do the target consumers- The buying decision- Promotional mediums- Consumers most likely to engage3. Current Situation Analysis : SWOT4. Competitor Analysis: Market share, reactions (from competitors)5. Marketing Objectives- Describe the market shares (each product)- Describe the market segments (each product)- Set up the market shares objective (each product)- Set up the share of voices objective6. Marketing Strategy- Selecting Strategic Alternatives- Strategies for Growth- Growth in existing products markets- Product development7. Product/Brand Positioning8. The Marketing Mix - Product: Feature, Categories, Brand name, Packaging/design, Additional accessories- Price: Standard price, Price specials, Discounts to trade and distributors, Payment methods.- Place: Distribution channel, Selling strategy and planning, Sales skill and development - Promotion: Consumer Advertising, Sales promotions, Point of sales material, Trade advertising, Personal selling, Events, Sponsorships, Direct marketing, Marketing on Internet,

Senior Assistant Brand Manager: Handle job for two brands: Tam Thai Tu soya sauce, Than Dong noodles- Manage consumer’s need by identifying deep valuable insight.- Looking for category’s opportunity and evaluate brand’s activity by hypothesis (4Ps) and propose next plan.- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned- Develop product concept, ads concept and associate production house in TVC- Plan communication and activation: associate agency- Analyze research data for brand solution and opportunities.- Coordinate Sale, Supply Chain in production for delivering Sale forecast

Marketing Executive – THP beverage Support Brand manager to implement Brand plan: Product, communication, distribution and price. Compete with Twister (Pepsi), Splash (Coca) - Product: Launching suitable SKUs. - Price: Set price according brand - Communication: Work with agency mention communication plan

1. Marketing executive for Lao market.- Find out local consumer - Implement activation : BTL (poster, leaflet, activation in store)- Support Sale Supervisor2. Research Leader.- Consumer performance: age, routine, habit- Analyzing and report market research: qualities, qualitative - Handle research team3. Handle Sponsorship for Acecook.- Sponsor in radio: "Cuộc thi tuyển chọn giọng hát hay hằng tuần”- Sponsor music programs: “Điểm Sáng Nghĩa tình, Phạm Duy - Ngày trở về”- Sponsor some game shows: “Sóng nước Phương Nam, Sức mạnh thương hiệu”4. Marketing executive in Central Area.- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned- Works with sales dept for most effective trade merchandising materials and trade initiatives to maximize brand presence at trade level and increasing sales opportunities of the brand(s) assigned.- Execute activation: coupon, display… 5. Handle mainstream brand: Hảo Hảo, Số Đỏ- Coordinate with R&D to develop new product at this price segment. - Develop annual brand plan - Handle consumer promotion.

Sale supervisor- Set up sale target for sale-man- Plan to deliver Sale Forecast, develop distributor - Build new sale channel- Manage Sale team