Natalie Hahn

Natalie Hahn Email and Phone Number

Strategic Marketing and CX executive for SaaS software and services, certified leadership coach @ Quadient
Natalie Hahn's Location
Greater Boston, United States, United States
Natalie Hahn's Contact Details
About Natalie Hahn

The real fun in marketing is in the strategy - that's where the combination of business smarts and psychology come together to determine how you go to market. The real work of marketing is in the execution and follow through - launching campaigns, reporting and analyzing results, and the determination of an actual ROI. As a marketer for both large and small companies, I've had my fingers in all of it. The tactical foundation for my marketing programs typically resides in four areas: communications (brand strategy, messaging, PR, AR), demand generation (campaigns, digital media, social media, inside sales), product marketing (go-to-market positioning, messaging and campaigns) and marketing operations (analytics, technology and process to support execution). Core to any marketing program's success, however, is its communication strategy. If you can't create and communicate a brand vision and a reason for someone to trust you with his career and his budget, then the other tools you get to play with don't amount to much. The most fun I've had doing this? Working with high growth companies - growing through both organic efforts as well as acquisition - to establish a compelling vision for all parties to rally around while striving to hit that next level.• Strategic Business & Market Planning• Revitalizing Stagnant & Declining Sales• ROI, Value Proposition & Messaging• Creative Brand Management & Public Relations• Emerging Trends & Service/Feature Prioritization• Market Evaluation, Penetration & Expansion• Acquisition Integration Management

Natalie Hahn's Current Company Details
Quadient

Quadient

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Strategic Marketing and CX executive for SaaS software and services, certified leadership coach
Natalie Hahn Work Experience Details
  • Quadient
    Vice President, Global Strategic Marketing
    Quadient Dec 2023 - Present
    Bagneux, France, Fr
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  • Quadient
    Vice President, Demand Generation - Financial Automation
    Quadient Apr 2022 - Dec 2023
    Bagneux, France, Fr
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  • Dirty Girls Consulting
    Co-Founder, Certified Professional Coach, Eli-Mp
    Dirty Girls Consulting 2013 - Present
    Holden, Ma, Us
    Dirty Girls Consulting is a professional coaching and consulting company providing leadership development for women around the world. We offer individual and group coaching, workshops, business consulting and motivational speaking services to help women break free of old patterns and double standards, discover their own personal power and accomplish their goals.
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  • Mobiquity Inc.
    Vice President, Alliances
    Mobiquity Inc. Jan 2019 - Apr 2022
    Waltham, Ma, Us
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  • Dealersocket
    Vice President Of Marketing
    Dealersocket Jul 2018 - Jan 2019
    Irving, Texas, Us
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  • Billtrust
    Vice President Marketing
    Billtrust May 2015 - May 2018
    Lawrenceville, New Jersey, Us
    Marketing communications and product marketing leadership for a $50M (and rapidly growing) invoice-to-cash software company. Billtrust accelerates cash flow by automating invoice delivery, invoice payment and cash application. Companies can improve operational efficiency throughout the invoice-to-cash process with electronic invoicing and payments in a flexible, cloud-based solution. Finance executives and A/R specialists love and recommend Quantum, Billtrust’s payment cycle management solution, for the remarkable cost savings, ease-of-use, and improved customer satisfaction rates. Check out our website to request a demo, https://www.billtrust.com/request-a-demo/, to learn how Billtrust can help your organization!Responsibilities include:- Branding: 2016 launch of new logo, new messaging and new positioning for Billtrust as a payment cycle management leader- Messaging: both corporate and go-to-market/sales messaging - Public Relations: all PR activities, including writing, distribution, media outreach- Analyst relations: development and growth of analyst relations program to drive awareness and collaboration between analyst community and Billtrust product and marketing teams- Sales collateral: including ebooks, whitepapers, datasheets, sales presentations and videos.- Internal communications - Go-to-market plans: messaging, asset development to support demand generation, persona development, market segmentation- Thought leadership: positioning pieces (ebooks, whitepapers, blogs) around key themes and trends in payment cycle management, distinguishing Billtrust as a unique and leading voice- Pricing: managing a cross-functional team (product, finance, sales ops) to create a new pricing model to support a new go-to-market plan
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  • Aci Worldwide
    Marketing Director
    Aci Worldwide Sep 2013 - May 2015
    Coral Gables, Florida, Us
    Managing three core programs at $1BN financial services software company: thought leadership, global field marketing and corporate communications. -Thought leadership: Established a thought leadership platform positioning ACI as leaders in the real-time, any-to-any payments market leveraging papers, speaking engagements and direct "think tank" interactions with the market. Leveraged relationships with analysts, media and industry consultants to extend credibility.- Field marketing & campaign management: Created global standards and processes for field marketing (across the Americas, EMEA and APAC), serving as liaison between the three regional teams and corporate marketing.Set criteria for managing and campaigns and measuring success against revenue, market penetration and customer loyalty/share of wallet programs. - Corporate Communications: Improved employee engagement through managing global corporate communications, which included company intranet site (content and management), executive communications, and global live "all hands" meetings broadcast via satellite for 4500+ employees. Also managed crisis communications, coordinating with product management and IT teams to address threats to software security (such as Heartbleed).
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  • Asg
    Senior Vice President Of Marketing
    Asg Sep 2011 - Aug 2013
    Naples, Florida, Us
    Marketing leader for $300 million dollar software company. Develop marketing strategy and communications programs for growing, highly acquisitive IT software firm. Lead global team in execution of marketing plans.- Product marketing: go to market messaging and plans, asset development (whitepapers, datasheets, videos), user group support and management, sales training- Demand generation: global integrated/multi-channel campaigns, marketing to sales funnel management, telemarketing management, events, SEO/SEM and social media strategies- Public relations: development of PR program, management of PR firm, established an internal "writers' stable" and media training- Analyst relations: revitalized analyst relations program, instituted annual "analyst day" (included analysts from multiple firms) and established new relations with boutique analysts for expanded coverage and product development support
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  • Glasshouse Technologies
    Vice President, Marketing
    Glasshouse Technologies Aug 2006 - Sep 2011
    Southborough, Ma, Us
    Created marketing strategy for global services company. Managed all aspects of marketing execution. Established strategic partnerships with technology companies for joint marketing ventures and worked collaboratively with all internal operating divisions to determine service development strategies, create effective marketing programs and establish new service introduction/launch strategies. - Provided marketing leadership from 2006 as a $35M company to over $83M over next five years- Established new lead gen process resulting in a 50% increase in revenues derived from marketing - “Productized” services and created packaged offerings built around repeatable processes, resulting in delivery efficiency and a simpler sales message- Developed a telesales team that increased closed deals from marketing leads by 120%- Oversaw integration of six significant acquisitions (and several smaller ones) into the business, including service and tool brand name changing and local market rebranding of the business- Introduced desktop virtualization services which grew from $0 to over $2 million in 10 months- Introduced data center migration services, security services and new managed services into the market; company grew over 40%- Complete rebrand of corporate web site- Lead writer and researcher for S-1 registration for Initial Public Offering
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  • Greater Worcester Board Of Realtors
    Realtor
    Greater Worcester Board Of Realtors Mar 2002 - Mar 2006
    Relocation specialist for the Greater Worcester Country region and parts of Middlesex County.
  • The Herald-Times
    Marketing Director
    The Herald-Times 1996 - 1999
  • Ivy Tech Community College
    Adjunct Professor, English
    Ivy Tech Community College 1996 - 1998
    Indianapolis, In, Us
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  • Bluemarble Information Services
    Marketing Manager
    Bluemarble Information Services 1994 - 1996
  • Tall Order Press
    Editor
    Tall Order Press 1994 - 1996

Natalie Hahn Skills

Writing Lead Generation Product Marketing Marketing Communications Marketing Strategy Social Media Marketing Strategic Partnerships Saas Solution Selling Management Enterprise Software Leadership Strategy Cloud Computing New Business Development Marketing Management Email Marketing Go To Market Strategy Entrepreneurship Marketing Sales Program Management Sales Enablement Training Professional Services Coaching Software As A Service

Natalie Hahn Education Details

  • Harvard University
    Harvard University
    Ukrainian & American
  • Sonoma State University
    Sonoma State University
    English/Communications
  • Asuncion Christian Academy
    Asuncion Christian Academy
    General
  • Inter-American Academy
    Inter-American Academy

Frequently Asked Questions about Natalie Hahn

What company does Natalie Hahn work for?

Natalie Hahn works for Quadient

What is Natalie Hahn's role at the current company?

Natalie Hahn's current role is Strategic Marketing and CX executive for SaaS software and services, certified leadership coach.

What is Natalie Hahn's email address?

Natalie Hahn's email address is n.****@****ent.com

What is Natalie Hahn's direct phone number?

Natalie Hahn's direct phone number is +160923*****

What schools did Natalie Hahn attend?

Natalie Hahn attended Harvard University, Sonoma State University, Asuncion Christian Academy, Inter-American Academy.

What skills is Natalie Hahn known for?

Natalie Hahn has skills like Writing, Lead Generation, Product Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing, Strategic Partnerships, Saas, Solution Selling, Management, Enterprise Software, Leadership.

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