Ivy Phan Email & Phone Number

Melbourne, Vic, Au

- Supported the management team and Business Managers in various research initiatives, including the creation of business decks, by analyzing and visualizing current market trends across sectors such as F&B, Human Resources, Beauty and Cosmetics,Entertainment, etc.- Compiled and analyzed performance reports for multiple platforms (YouTube, Instagram, Facebook, TikTok, Spotify, Apple Podcasts), using raw datasets to inform strategic decisions in content direction.

Besides my studies and work, I am trying to build my personal brand by producing short videos on TikTok, focusing on places and restaurants to visit in Melbourne. It took me around 3 months to see a growth in viewership and engagement. Some videos has reached over 20K views. Please visit my TikTok for more information.

• Boosted YouTube Ads Revenue by 24% after 1 month by adjusting ads placement upon analysing AdSense performance from Oct 2020 to Dec 2023. • Consolidated statistics for Vietcetera’s Media Kit 2024 by collecting and analysing over 10,000 raw data of content performance across platforms (YouTube, Instagram, Facebook, TikTok, Spotify, Apple Podcast) from 2020 to 2023.• Projected target audience’s interests and pain points, guiding direction for future content by formulating questionnaires and analysing 3 surveys on Vietcetera’s website that attracted over 300 respondents for each.

Melbourne, Victoria, Australia

I support new international students to ease their transition process to Melbourne, Australia. I offer a hand in suggesting and inspecting accommodation around Melbourne CBD and inner suburbs. In addition, I guide them through their first day by suggesting places to eat, buy cheap groceries, buy SIM, open bank accounts, etc.

Melbourne, Victoria, Australia

As part of the Front of House team in a busy restaurant environment, I was responsible to greet customers (approx 40-50 pax) and answer their inquiries regarding menu items and specials. Having a chance to host the team, I also collaborate with my colleagues to arrange tables, prepare for any special events and divide tasks to each members. My biggest achievement in this role was being delegated by my manager to interview and train new colleagues for the FOH team.

Melbourne, Victoria, Australia

I was responsible to contact Airbnb guests to confirm bookings while manage time efficiently to accommodate check-ins and check-outs within strict turnaround times. Moreover, I also cleaned living spaces and restock supplies to maintain professional standards between bookings. I also oversee maintenance issues and report them to the property manager.

Vietnam

I worked in a marketing team of 6 with a goal of raising our brand awareness to potential customers. Throughout the time here, I reached more than 100 Vietnamese students and parents via Facebook by writing posts and sharing information about opportunities of studying abroad, career paths and industry conferences. Meanwhile, I contributed ideas and strategies into the marketing team to develop media campaigns and online workshops for Vietnamese high school students to improve related skills and get ready for their higher education.I was also nominated as Best Contributor in December 2020.

Master Of Strategic Communication Management, Communication And Media Studies

Activities and Societies: Marketing Officer at Monash Media and Communication Society (MACS)

Bachelor Of Media Communication, Public Relations/Image Management

Activities and Societies: Member of Monash Media and Communication Society GPA: 3.8/4 (HD) As a Public Relations student, I am learning.

Gce Advanced Level, Business Studies, Media Studies And Mathematics, A*A*A (Equivalent To Atar 99.5)

Activities and Societies: Hue House’s Head of Media; Member of Art Club in 2019-2020 and Rang Dong Community Club in 2020-2021 Subject.

International General Certificate Of Secondary Education, Business Studies, Mathematics, Co-Ordinated Science, English As A Second Language, Ict, A*Aaaab