Led a strategic pivot from SEM to SaaS for ~20,000 home-building professionals, securing executive buy-in to reallocate cross-functional resources with a core focus on customer success, lowering yearly churn rate from 30% to 24%.- Built a propensity model to: - Develop customer usage metrics to measure business impact. - Quantify the influence of customer success on retention and revenue growth. - Identify and size opportunities in customer success, retention, and projected revenue.- Aligned product, marketing, growth teams around customer success metrics to drive growth strategies.Owned product roadmaps for feature development, from ideation to rollout and performance analysis. Released 6 new features in 2024, including one of the first AI-enabled tools on Houzz Pro, generating project schedules from estimates, increasing WAU from 0 to 120% project schedule usage within four weeks.- Developed and validated product usage hypotheses, establishing success metrics for new features.- Built data infrastructure for AB tests and created dashboards for performance tracking.Productized & maintained a lead scoring model for Houzz SEM business.- Built and productized a model predicting close-won probability for Houzz Pro sales leads.- Consulted Sales team on branding lead scores to optimize sales reps’ productivity.- Reduced marketing spend by 40% YoY while maintaining the same level of sales performance.Estimated the effect of software usage activation on conversion of free-trials to paying Houzz Pros.- Built, tuned and visualized model to estimate effect of software activation on conversion of free trials to sales.- Automated tools for Products teams to fine-tune activation metrics for optimizing free-trial conversion.- Lowered acquisition spend by 30% while keeping conversion rate at goal and moving up MRR segments.

• Lead the modeling team to build a data science framework for Tennessee Health Link, the nation’s first Medicaid program for patients with severe/profound mental illness, optimizing quality of care and mitigating cost for 333K members.• Created performance metrics to measure members’ wellbeing and manage $8K annual spending per member.• Built causal inference models to test the effectiveness of THL’s policy tools.• Incorporate feedback from THL mental-health SMEs to deepen models’ epistemic qualities.• Estimated the effect of THL’s care coordination in stabilizing members’ health condition, saving $2K per member by second year of enrollment.• Developed a classification model to predict timing of members’ active engagement with THL care coordination services.• Developed a segmenting model based on members’ clinical history to help construct program’s risk profile.

Consumer Creation:- Forecasted consumer's life-time value with LightGBM and Apache Spark.- Fueled greatness.

- Taught topics in economics, data analytics, statistics, quantitative modelling, applied mathematics, optimization, forecasting, computer programming at undergraduate levels. - Helped students create an excellent, collaborative, equitable learning experience. - Integrated authentic data analytics using Excel, R, Matlab to address issues in equality, development, environmental protection, and holistic well-being in economics learning. - Developed critical thinking, communication, and team-learning with data analytics for advanced students across disciplines and career paths. - Supported first-generation and minority students in their transition to life in college and beyond. Prepared students from diverse backgrounds for success in high-tech, data-intensive job market. - Combined active-learning techniques with innovative communication technologies to empower students in the classroom and improve learning outcomes. - Mentored students to excel, serve, and grow. - Helped students build and strengthen learning communities when transitioning to “virtual” classroom during COVID19 pandemic. - Served campus committees that connect faculty with students, alumni, and college administration.ACCOMPLISHMENTS - Rated 4.3/5 or higher on overall instruction evaluation in 3 most recent years (~140 students, 6 courses per year). - Majority of students rated courses more or most intellectually challenging for their levels; top skills learned are critical thinking, awareness for social/ethical issues, and presentation - Retained 90% students at intro-level courses (from 60 students in 50-student capacity each term) and 95% at intermediate/advanced courses. - Students retained employment at Coca Cola, Dow, EPIC Healthcare, Ford, Goldman Sachs, Quicken Loans, United Shores, among others.