Leading a team of customer-facing managers and analysts in a high-growth, rapidly changing ads environmentDeveloping and executing strategies tailored to client needs, team development, revenue, Developing and implementing best practices to drive consistently strong ROI, ease of doing business and scale for anticipated growth.Assessing ongoing client and partner feedback to ensure performance against organizational objectives.

Responsible for all aspects of Shop Your Way MAX loyalty program including value proposition, marketing, functionality, operations, customer experience, budget, performance analysis and strategic alignment with Sears Holdings.

Driving overall mobile strategy and road-map for TOF product line to achieve short and long-term business goals. Leading tag management and the personalization strategy for mobile to deliver the right content/offers.Leading team of high performing product managers to assist in Search, Browse, PDP, Homepage, Deals, and Promotions experience for Sears and Kmart mobile appsDriving adoption of best practices and improving mobile sales and profitability through conversion, AOV, and key metrics (eg CPM, CPC,CPA, ROAS, RPV, AOV , etc.) .Driving to optimize mobile experience by landing visitors on relevant and highly converting pages.Using market research, customer surveys, and analytical data to understand customer and business needs, discovering latent gaps, identifying new opportunities to ultimately define a product road-maps.Improving engagement and conversions rates using A/B testing.Identifying and working with internal teams to execute mobile marketing initiatives including deals, emails, social networking and loyalty programs to drive mobile sales.

Providing technical leadership, product/project management and business analysis skills for implementation of the marketing database solutions, CRM, E-commerce, and infrastructure related implementations for various internal and external clients. Managed the entire product/project life cycle from strategic planning to tactical activitiesTransforming complex concepts into executable plans and customer experiencesKey liaison with IT and innovation teams in developing product functional design and lead design reviewsOverseeing and managing to deadline and budget expectations of multiple projects, with the support of cross-functional teamsLed and coordinated product launch readiness plans and promotions. Provided thought leadership during the development of productsResponsible for project support, issues/risks prioritization and resolutionCoordinating and supporting sales, development scrum, and program execution teams

Responsible for planning, estimating, staffing, organizing, and managing multiple E-commerce (Walgreens.com and Photo) projects to a budget and deadline. Driving team to consider and research alternative technical solutions by bringing together the appropriate people to discuss options, risks and costs.Supervising project teams in all phases of system development and support. Assisting with the planning and developing of development roadmaps to include, developing and analyzing business cases, researching competitive and consumer data, and determining operational/technical feasibility.Defining and led vendor selection and evaluation process.

• Responsible for the development & maintenance of conceptual, logical, and physical application architecture, in the research and development, planning, deployment, and training of application technologies, and the retirement of obsolete applications. • Providing leadership in the logical and physical design of application systems, and ensures design is consistent and well integrated with existing conceptual, logical, and physical application architectures. • Analyzing and estimates feasibility, costs, time, and resources needed to develop, and implement application systems for projects with enterprise-wide impact

Responsible for designing, coding and implementation of call center application Defining scope, objectives and written specifications for each component. Led selection and implementation of enterprise reporting tool – Crystal Reports/Crystal Info Server/Business ObjectsProviding end user application training.

Consulting with the business to develop recommendations that address difficult and complex business needs and opportunities, and analyzing system solutions to fulfill those business requirementsEvaluating the design of existing legacy reservation systems, identifying obstacles and leading research to identifying effective new solutionsActed as a liaison between business users and technical teamsFacilitating the design of complex solutionsParticipated in and support the full project life cycle (initiation, planning, requirements, analysis, design, development, testing, quality assurance, installation, and production support)