Directly in charge of managing group brand including Skinfood Vietnam, Cosrx Vietnam, and the own brand of the Blue Ocean company - Maru365 Beauty Lab.- Deeply understand beauty market movement for decision of brand strategy in Vietnam- Make sure to proceed category management in line with corporate strategy- Build and manage comprehensive integrated marketing plans, P/L to position products for success and increase customer engagement.- Manage monthly, quarterly, and yearly MKT objectives.- Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI- Plan and manage communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL), especially Online Channels (ecommerce)- Analyze competitor situations and create attractive positioning.- Build strategic relationships with key stakeholders, partners, vendors.

My roles: - Understand the whole journey of customer from online engagement to offline shopping.- Plan communication creative and manage social media performance to optimize and support sales growth.- Conceptualize and monitor creative idea, digital visuals and window displays for campaign.- Plan and execute branded contents for ATL communication channels such as Social Media Content, KOLs content, PR Launching, Press Release, Video Script.- Review and manage content quality for BTL communication channels such as: E-mail Marketing, SMS, Chat bot, POSM in-store.- Manage product content on E-commerce & layout & content on SIS, Campaign landing page.- Work cross-function to build-up new process for marketing purpose.

Main roles: - Manage team and directly follow-up content plan- Plan and write script video creative/advertorial/PR articles in Beauty (Beauty Blog/Social Media)- Edit articles from freelancers- Shooting products as required- Work closely with the production team to produce videos