Nhi Vu Email and Phone Number

As a data Analyst in Sale and Marketing team, I worked on: - Built interactive dashboards in Tableau leveraging clustering algorithms to segment customers into 5 demographic and spending profiles. Marketing effectively targeted to the most profitable clusters, contributing an incremental in quarterly revenues through a 35% increase in success rates.- Extracted data from multiple systems using SQL and Python, reducing manual report generation by 75%.- Developed a cost management model for customer churn prediction leveraging logistic regression on 3 years of transactional data, alerting account managers to at-risk clients in advance. This increased retention rates by 20% and reduced churned revenue losses for targeted retention campaigns.- Cleaned, and consolidated data from disparate source systems into a centralized PostgreSQL data, M3 and Data warehouse using Python ETL scripts. This transformed decision making by making terabytes of organizational data consistent, integrated, and accessible for analytics.

Contributed to the growth of Facebook followers by more than 25%+ in one year to evaluate social networks andresearch customer satisfaction requirements across many social platformsResearched contents for daily posts to obtain maximum engagement for social performance managementImplemented social media strategies to optimize media outreach using Python and SQL databasesPerformed databases management methods and provided strategic guidance to ensure campaigns consistency

Improved analytical skills for 25 students in a chemistry class by providing helpful guidance during lab sessionsDeveloped data management methods in order to build standardized data sets using SQL and Excel for comprehensive data analysis and reports generationAnalyzed data to determine the appropriate outcomes and conclusions related to various chemical experimentsMaintained confidentiality for research with sensitive data and created documentation