Nicole Hoff

Nicole Hoff Email and Phone Number

Marketing Technology Manager at Uber @ Uber
Nicole Hoff's Location
San Francisco, California, United States, United States
Nicole Hoff's Contact Details
About Nicole Hoff

Years of experience developing and executing multi-platform marketing programs to drive growth; effective presentation, communication and problem-solving skills; develop solutions to complex marketing problems that require extensive use of ingenuity, innovation and creativity; skilled at planning, managing and executing marketing campaigns with numerous instances of cost-savings; seasoned partner with sales, customer service, product and other internal teams to develop integrated and multi-media marketing strategies.Specialties: Marketing; development of marketing campaigns that produce results; brand integration; product launches; campaign creation and budget management; web content management; product and print collateral; agency management; online campaign management; team leadership; project management; strategic marketing; global experience; successful track record of working with cross-functional teams and executives; SEO and social media skills.

Nicole Hoff's Current Company Details
Uber

Uber

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Marketing Technology Manager at Uber
Nicole Hoff Work Experience Details
  • Uber
    Marketing Technology Manager
    Uber Jul 2022 - Present
    San Francisco, California, Us
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  • Uber
    Web Ops Manager
    Uber Mar 2020 - Nov 2022
    San Francisco, California, Us
    Leading and implementing web self-service for global marketing teams across 1k+ cities; documenting end-to-end process requirements and creating internal authoring platform playbooks for over 2K content management users; establishing and conducting global internal webinars and video eLearnings; working with senior leadership to drive adoption across web portals.Spearheaded new evergreen CRM creative as interim PMM for Uber Flash in Latam. Developed 22 new email, ring, push communications for acquisition, engagement, and churn. Led creation of a global product landing page for riders and oversaw the development of a driver landing page.
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  • Uber
    Web Marketing Manager
    Uber Oct 2018 - Mar 2020
    San Francisco, California, Us
    Driving adoption cross-functionally to ensure alignment with in-house CMS systems. Leading migration efforts to move global marketing and business content into internal tools & hosting to ensure scalability; gathering content requirements for both business-critical and marketing needs, prioritizing web builds and migrations based on business impact and advocating for web content publishing adherence across the company; influencing key stakeholders to adhere to process and web best practices; providing clear and consistent feedback & updates to project owners, confirming content production is on track and goes through all the right approval channels; facilitating conversations with Product teams to surface needs and determine sustainable and secure solutions for content.
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  • The Contractors'​ Coach
    Digital Marketing Consultant
    The Contractors'​ Coach Jul 2017 - Oct 2018
    Identified and implemented new CRM marketing automation software (Ontraport). Led establishment of workflows and managed marketing campaigns involving SMS, email and social media. Created scoring system to segment 1,500 leads/month; developed and created sales funnel to optimize conversions. Developing retargeting strategy for social media (Facebook) campaigns.
  • Csaa Insurance Group, A Aaa Insurer
    Marketing Program Manager
    Csaa Insurance Group, A Aaa Insurer Apr 2014 - Mar 2017
    Walnut Creek, Ca, Us
    Managed and deployed 8 daily email marketing retention and acquisition campaigns utilizing Salesforce; 2 quarterly email cross-sell and policyholder campaigns; tracked and analyzed direct email campaign performance and crafted recommendations; created documentation and road maps for processes, A/B tests, and promotions that succeed through email; led cross-functional change management project; developing 5 departmental RACI charts; identified potential people-side risks and anticipated points of resistance, and developed specific plans to mitigate or address the concerns; developed a set of actionable and targeted plans that include communication, planning, implementation and result assessment.
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  • Blue Shield Of California
    Product Marketing Manager
    Blue Shield Of California Mar 2011 - 2013
    Oakland, California, Us
    Responsible for developing and executing a marketing strategy for Digital Sales Portal (B2B); SEO and web optimization, developing and prioritizing promotional activities, adoption and acquisition tactics for the product, creating training plan and materials, and providing training; analyzing data across channels to define adoption/acquisition strategies and goals for the product(s); defining new tools, systems and processes to measure and track product performance; synthesizing results for the entire product and identifing and implementing strategic improvements using Agile methodology.
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Nicole Hoff Skills

Digital Marketing Strategy Product Marketing Direct Marketing Marketing Strategy Management Marketing Leadership Online Marketing Marketing Communications Online Advertising Competitive Analysis Advertising Product Management Project Management Integrated Marketing Cross Functional Team Leadership Social Media Marketing Management Corporate Communications Multi Channel Marketing Strategic Planning Email Marketing Seo Process Improvement Landing Page Optimization Process Simulation Campaigns Corporate Branding Product Launch Business Process Improvement Webinars User Adoption Process Development Campaign Execution Campaign Development Software Implementation Program Management Analytics Interactive Marketing B2b Marketing Microsoft Office Microsoft Excel Microsoft Powerpoint Microsoft Outlook Microsoft Project Microsoft Word

Nicole Hoff Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Marketing
  • University Of London
    University Of London
    International Business
  • Cornell University
    Cornell University
    Digital Marketing
  • Gls Berlin
    Gls Berlin
    German

Frequently Asked Questions about Nicole Hoff

What company does Nicole Hoff work for?

Nicole Hoff works for Uber

What is Nicole Hoff's role at the current company?

Nicole Hoff's current role is Marketing Technology Manager at Uber.

What is Nicole Hoff's email address?

Nicole Hoff's email address is nc****@****hoo.com

What is Nicole Hoff's direct phone number?

Nicole Hoff's direct phone number is +141535*****

What schools did Nicole Hoff attend?

Nicole Hoff attended University Of Wisconsin-Madison, University Of London, Cornell University, Gls Berlin.

What are some of Nicole Hoff's interests?

Nicole Hoff has interest in Animal Welfare, Environment.

What skills is Nicole Hoff known for?

Nicole Hoff has skills like Digital Marketing, Strategy, Product Marketing, Direct Marketing, Marketing Strategy, Management, Marketing, Leadership, Online Marketing, Marketing Communications, Online Advertising, Competitive Analysis.

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