Responsible for architecting the creative strategy and driving execution for WM Technology, Inc. (Weedmaps and Weedmaps for Business) during its next level of growth. Leading the creative manifestation and development of a comprehensive visual identity system, content language, and brand storyline that ensures consistency across all B2B, B2C, GR, and IR disciplines. Operating fully remote since March 2020. Led strategy of all investor relation assets in support of SPAC IPO with Silver Spike Acquisition Corp. at a $1.5B valuation. Merger completed and officially listed on NASDAQ, June 16, 2021 under the ticker MAPS.Executive Producer, Weedmaps original Tumbleweeds with Killer Mike. Multi-episodic travel series exploring major cities through the lens of comedy, cannabis, food, and culture. Developed in partnership with Wheelhouse Labs and live on ViceTV. Creative steward over the 30,000-sqft Weedmaps Museum of Weed experiential pop-up in partnership with Virtue/Vice. Launched August 2019, to further solidify the brand’s long-standing commitment to cannabis education, de-mystify the 100+ year old stigmas, and shed light on social justice issues surrounding the plant. Winner of 2019 Clio Cannabis Award for Advocacy & Social Good.Director, Uprooted : California’s Complicated Road to Legalization. Episodic documentary and action focused campaign. Created a look back at California’s long and complex legalization history while exploring a path forward to safe, legal access for all patients and adults through equitable and adequate licensing. Winner of the 2020 Clio Cannabis Award for Advocacy.

Responsible for the overall advertising strategy, execution, and creative vision of the Boost Mobile brand. Establish creative tone and drive the manifestation across multiple disciplines including print, OOH, broadcast, social, retail, localized experiential, UI, packaging, and base emails. Manage team of Advertising, Creative, and Production Managers who balance a portfolio of agencies and in-house teams to execute quarterly campaign pushes.

Boost Mobile, Virgin Mobile, Sprint Prepaid, Assurance WirelessOversaw in-house design studio with 10 employees in California & New Jersey. Creative lead for entire visual system across multiple brands in the mediums of Print, Web, Digital/Video, Social Media, Retail Fixtures, Signage, POS Displays, Packaging Design & Form, Office & Environment Design, and Front end UI/UX.

Boost Mobile, Virgin Mobile, Assurance WirelessLed product packaging form factor re-design that gained 1 additional product per peg within national retail and set standard for current industry trend. Design was implemented across multiple OEMs & 5 brands. Managed budget for all CGI product photography and distribution of assets across multiple brands and cross-functional teams. Boost Mobile Rebrand with Attik (Design AOR), effectively opened the aperture and flexibility of the entire retail system and brand logo mark. Tactics were deployed across national retail partners, indirect dealers (60% of business), and .com.

Art Director/Designer - boosted, a lifestyle accessories program sold in Urban Outfitters, Active, Sun Diego, Zumiez, and Karmaloop.com. Brand collaborations included RVCA, Vans, The 7th Letter, Grenade Gloves, and 20+ artists/designers.

Production design of seasonal catalogs, tee shirt graphics, retail POS, and digital banners.Photo retouching of entire product line.

Production design of tee shirt graphics and textiles. Organizational duties for VP of Merchandise & Design. Tradeshow and National Sales Conference attendance.