Nick Horwath Espinoza Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Led the Advertising & Media Team, and oversaw all aspects and functions of the discipline, including campaign planning, creative direction & execution, content creation, media planning and production. Planned and executed integrated campaigns for key product launches designed to generate brand awareness and drive revenue and growth. Achieved 150% year over year growth for SHE ETF product launch via Fearless Girl campaign consisting of video and social media content, grassroots activity, email campaigns and PR. Leveraged big-picture strategic thinking to tie campaign creative to business performance, to drive optimizations, and support testing strategy across Advertising, Analytics and Media.Directed and managed 3rd party creative & media agencies to deliver impactful creative - print, social media, video, digital assets, sales collateral – to attract and convert leads to increase product adoption and brand consideration for the business.Frequently collaborated with key media partners to foster innovative digital content marketing programs using new technologies to drive awareness of key focus products for the firm and equip sales with campaign collateral to meet sales targets.Managed the strategic planning process around brand development and product campaign initiatives by partnering with senior management to identify key drivers and opportunities for growth initiatives for improved revenue and increased market share.

Led senior leadership through an agency consolidation strategy and the selection of two new global partners for State Street Global Advisor’s global media and advertising divisions. This allowed State Street to better leverage its buying power in media and strengthen the firm’s presence globally through single partners with a global view of our business objectivesImproved the process for reviewing vendor relationships globally by developing a structured evaluation approach to establish more strategic partnerships and create operational efficiencies: Steered a multifunctional department group to develop an integrated global briefing process. This new internal Go-To-Market strategy and planning process ensured that all key stakeholders were aligned with the creative direction, messaging and overall marketing plans for each product category well in advance of the start of campaign activity. Managed 20+ end-to-end vendor/agency relationships to ensure compliance of vendor SOWs and agency expenses, accounts payable, and spend and budget tracking. Supported the successful production of advertising assets via digital, print, broadcast TV commercials, including their compliance to legal and brand guidelines, and their optimization. Ensured the smooth tactical execution of the production cycle, from contracts, through pre-production through on-set production, ensuring schedule and budget compliance.Worked closely with the legal team and the agencies to ensure timely regulatory compliance.

San Francisco Bay Area

Global product marketing role to increase awareness and engagement of State Street Global Advisors' Cash business within the corporate treasury market.

San Francisco

Developed integrated B2B marketing campaigns across the full marketing mix including PR, content, email, advertising and social media while managing 3rd party creative and database agencies to promote BlackRock’s iShares brand, products, and drive revenue.Focused channel marketing on high priority sub-channels to achieve deeper penetration within key target firms resulting in most successful direct marketing acquisition campaign in channel history, with an 89% higher response rate than previous benchmarks.Led integrated product marketing campaigns (online and offline executions) managing 3rd party creative and database agencies to promote BlackRock’s iShares brand, products, and drive revenue.

San Francisco Bay Area

Oversaw product marketing teams responsible for communications to support, retain and engage existing and prospective clients.

San Francisco Bay Area