Nikki Houser Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

• Develop and manage brand advertising strategy for TV, Radio, Outdoor and Digital Video • Synthesize large amounts of data related to brand campaigns and report on campaign metrics to executive leadership teams, get stakeholders to consensus and drive campaign optimizations that lead to improved results YoY• Build and manage relationships with internal and external partners, including media agency of record, cross-functional internal teams and media vendors • Manage multi-million dollar media budgets, develop compelling business cases for future investments that align with brand strategy and unlock new sources of revenue

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Washington, Us

• Created integrated media plans that prioritized the client’s objectives and strategies while adhering to budget• Collaborated across departments (creative, production, account management) to increase process improvement• Served as a thought leader within the agency and stayed abreast of current media market trends • Mentored and provided support for the Media Strategist and Account Coordinators • Planned and implemented broadcast campaigns (TV & radio) for all clients within the agencyClients: Seattle Mariners, Ste. Michelle Wine Estates: 14 Hands & Santa Cristina, Seattle Goodwill Industries, Washington Forest Protection Association, Amica Insurance

Seattle, Washington, Us

As Media Strategist I was responsible for managing all aspects of media for my clients. This included audience research and strategy, media planning and buying as well as stewardship and post-campaign analysis. • Identified appropriate media partners for clients based on target audience analysis and client budget• Planned and presented media strategy to clients • Negotiated, scheduled and monitored all media orders/campaigns • Maintained strong relationships with media vendors and represent the agency well within the vendor community• Executed and managed all radio campaigns/partnerships for clients within the agency• Performed post-campaign analysis and reporting Clients: Washington State University, Ste. Michelle Wine Estates: 14 Hands & Santa Cristina, Overlake Hospital Medical Centers, Washington Forest Protection Association, Seattle Aquarium

Seattle, Washington, Us

As Engagement Strategy Coordinator, I was responsible for providing continued support to the Engagement Strategy Team, especially as it related to media planning/buying. • Presented media strategy and plan recommendations to clients • Responsible for media stewardship, reconciling media buys and processing media payables • Performed broadcast, print, online and out of home buying for various clients • Negotiated 15%-50% savings on all media plans Clients: Pike Place Market, Pacific Place Seattle, Lakeside-Milam Recovery Centers, Seattle Aquarium, West Marine

Seattle, Wa, Us

WONGDOODY is an independent advertising agency with offices in Seattle and Los Angeles. • Managed digital campaign reporting and optimization • Created proof of performance presentations for clients’ out of home media placements• Performed target audience analysis using Mediamark Research & Intelligence (MRI database)• Created and implemented insertion orders across all media channels• Provided administrative support to the Connection Planning TeamClients: Alaska Airlines, Cedars-Sinai, Phoenix Children's Hospital, WGU Washington

Yakima, Washington, Us

YCH Hops is a 100% grower-owned, global hop supplier focused on providing premium quality northwest hops to the beer industry.• Assisted in copy writing for print advertisements, brochures and company materials• Performed copy editing of external documents prior to publication• Aided in the development and design of new company assets: product packaging, marketing materials, promotional items and employee swag• Helped plan and organize Hopunion’s annual Hops & Brew School event, receiving the highest attendee record to date