Experienced Marketing Manager with a demonstrated history of working in the Cosmetics industry. Skilled in Negotiation, Business Planning, Market Research, Management, and Sponsorship Sales. Strong marketing professional with a Bachelor of Commerce (B.Com.) focused in Marketing from RMIT University.
-
Senior Account ManagerInca ®Vietnam -
Marketing ManagerSpl International May 2018 - Dec 2018Ho Chi Minh City, VietnamAbout SPL International:Korean fashion brands distributor, aiming to shine the lifestyle and daily looks of the rising generations in Vietnam. We are going to introduce one of the most hip brands from Korea in this coming summer and launched with the flagship store in HCMC. 1. Branding & Marketing:- Determining Brand's philosophy, vision, goals and mission to create communication direction to current market as Social Network, PR and E-commerce.- Conducting Market Research to analyze Brand's position, target/potential segmentation for future plans and budget- Planning and developing annual marketing schedule and activities including merchandising and creative content with fixed budget by each campaign- Generating campaigns and report regarding phases of operating brand. Analyzing and conducting strategies with tactical instrument and budget.- Monitoring market trends, research markets and competitors' to distribute tactic actions. - Analyzing and predicting market trend for future purchases and consist product lines strategy.- Determining KPIs regards Marketing Campaign and measuring & reporting performance of campaigns.- Detecting Key messages in communication and exposure of the brand to customers along with each period of time/campaigns.2. Implementation:-Organizing and executing Marketing Department & Agencies.- Developing, evaluating and implementing E-commerce team regarding brand's website and partner's platforms. 3. Planning:- Creating performance specifications, price ranges and sale estimation of each categories.- Analyzing market trend, researching customers' behavior/reaction with products distribution to plan upcoming buying budget and selection.- Brainstorming growth strategies based on data analysis and reports.4. E-commerce:- Dealing with E-com partners to join their platform including: launching campaign, discount rate, listing of products and exposure.- Generating data and optimizing E-com orders to fit brand's strategies.
-
Brand ManagerPosh London Jsc Mar 2017 - Apr 2018HanoiIn charge of managing Gold Collagen Brand of Posh London JSC.,Ensure the operation of brand activities including: Marketing, Planning, Implementation, Salestrategy. Build up personnel of company. Co-operating with other departments to develop thebusiness of the company.1. Market Research: - Conducting qualitative and quantitative surveys of current market, customers’ behaviour to predict future trend of consumption and product distribution- Providing in-depth analysis of data recognising patterns and solutions.2. Planning:- Building, determining and developing short-term and long-term strategies that are suitable forthe company’s plan.- Planning entire marketing activities of the company to hand the Board of Directors such asMaster plan including Trade, Digital, Communication, PR - events, Product Marketing andCreative Marketing.- Develop project work plans and budget.- Generating insights and recommendations from research results; Translating the results in afeasible marketing strategy and recommended tactical instruments- Developing communication briefing in writing and visuals3. Implementation:- Organizing and evaluate of Marketing Dept. & Operations.- Coordinating operational marketing activities and measuring results 4. Personnel Management and Development of Marketing Dept.- Supporting Personnel organization department and giving decision making employment orarranging jobs consistent with the capacity of staffs.- Training and developing staffs in the respective departments.- Evaluating the result of work, proposing the reward and discipline for employees under themanagement division.5. Branding:- Positioning brand in market, analyzing and determining target and potential segmentation. - Creating vision, mission, goals and strategies regarding brand ownership.- Converting strategies into plans and budget.- Conducting key performance indicators, costs, price ranges, market applications and sale estimates. -
MarketingAmorepacific Jun 2015 - Aug 20164A Floor, Vincom Center, 47 Ly Tu Trong Strt, Ben Nghe Ward, District 1, Hcmc, VMarketing 1. In-charge of management, consultation, content control and quality control for Facebook of SWS and Laneige.2. Solving/Handling crisis of Brand Images/Brand Awareness on Facebook and Internet3. Managing, update and execution for websites of SWS and Laneige4. Participating in Monthly Promotion proposal of SWS 5. Planning for event/promotion/campaign for SWS along with Marketing Calendar6. Execution and issuing report for event/promotion/campaign of SWS7. Execution and in-charge of planning Marketing Calendar8. Working closely with marketing team on running marketing project/campaign on the month9. Administrating and Monitoring and supporting SWS Counters and BAs to guarantee the Brand Images. PR1. Providing Products information to Press on support on PR material for SWS2. Quality control with information/news on Press3. Supporting and contacting with Press.4. Represent on behalf of Brand to work with KOLs, Celebrities and Press. -
Account ManagerPvi Insurance Corporation Mar 2012 - May 2015Petrovietnam Tower , 1-5 Le Duan Strt., District 1, Ho Chi Minh City- Manage, be responsible for Insurance programs of Petroleum Corporations including existing properties and projects. - Accounts: PetroVietnam Gas Corporation (PVGAS), Nam Con Son Pipeline, Projects of PVGAS, PetroVietnam Camau Fertilizer Company Limited.- Tasks: Risk managements, in-charge of activities arising during Insurance Period, closely cooperate with International Re-insurance market. -
Personal Financial Support (Internship)Standard Chartered Bank Jun 2011 - Sep 201125 Le Dai Hanh Strt, Hanoi, Vietnamreferred relevant customer lists and brought funds for SCB. In charge of communicating directly with customers, interacting with all departments in the bank. Highly recommended by supervisor due to good performance as target achievement in bank deposit. -
Marketing TraineeTany Marketing/Pr Co., Aug 2010 - Feb 2011Participate in Networking events as Marketing officer for TanY CompanyWorked on Promotion campaigns for TanY’s clients: Lac Thuy Gallery and London Diamond Co.,
Nhung Dao Education Details
-
Marketing -
Rmit UniversityMarketing
Frequently Asked Questions about Nhung Dao
What company does Nhung Dao work for?
Nhung Dao works for Inca ®
What is Nhung Dao's role at the current company?
Nhung Dao's current role is Senior Account Manager.
What schools did Nhung Dao attend?
Nhung Dao attended Rmit University, Rmit University.
Who are Nhung Dao's colleagues?
Nhung Dao's colleagues are Hiếu Nguyễn, Huyen Nguyen, Trần Nam, Vu Hiep, Anna Nguyen, Incamedia Vietnam.
Not the Nhung Dao you were looking for?
-
Nhung Dao
Creative Lead @ Vietcetera | Content Connoisseur | Keeper Of The MemesHo Chi Minh City, Vietnam1ogilvy.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial