Nhung Tran Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Our company aims to become the leading provider of premium hygiene, beauty-care, pet well-being products, as well as leisure services for pets & pet lovers in Vietnam & South East Asia. Our mission is to spread love for pets, raise awareness about proper pet care and bring the happiest life to all pets. In order to complete these missions, we are constantly developing and providing products with the highest quality, ensuring pets would be safe, clean, scented and healthy, meanwhile providing inclusive love and recreation solutions for pet lovers.• Leading Brand Marketing and Product Marketing through developing Marketing Strategy and Master Plan, building Brand Identity, Brand Communications, New Product Development and Launching.• Leading Trade Marketing in terms of Trade Promotions, Consumer Promotion, Activation, PG, POSM and Store Visibility.• Tracking business performance (revenue, distribution, customer insights, retailer’s feedback, competitor reactions), evaluate efficiency on investment (promotion, distribution program) and propose solutions to improve.• People Development: Coaching and Inspiring employees to stretch, grow beyond and be happy at work. Key achievements: - Successfully launched 5 new products, premiumized product portfolio that increased profit margin. - Being one of the 3 core team members (leadership team), contributing to the achievement of 7x volume uplift in 2 years.

Ho Chi Minh City, Vietnam

• Developed Omni channel campaign planning for internal business units to achieve business objective such as revenue growth and users growth.• Conducted competitive landscape analysis, tailored communications message and promotion scheme to each user segmentation.• A/B testing and analyzed data to measure impacts, define growth opportunities.Key achievements: Exceeded KPI during 3 consecutive months with 120% KPI on average. Acquired strategic thinking skills and data-drive marketing decisions making.

Da Nang City, Vietnam

• Managed, optimized & restructured Regional Trade Marketing team of 6 members.• Led the implementation of BTL activities in Central region including Trade Programs, Activation, POSM and Consumer Promotions across both On trade and Off trade channels.• Developed and finalized promotion schemes for key accounts to push sell-out.Key achievements: - Recognized as the most active region in trade promotion schemes with 39% new POS penetration during Tet 2021. - Learned and developed emotional intelligence in team leadership.

Ho Chi Minh City

• Established Standard of Procedures, implemented and continuously optimized efficiency of retailer’s digital engagement platform: Incentivize, Loyalty Program and POSM Visibility Program. • Coordinated the project of shopper behavior understanding in order to increase In-home consumption, which included conducting market research and revamping Trade toolkit for Modern Trade channel.• Developed and analyzed trade programs weekly and monthly efficiency reports regarding sales performance and retailer’s engagement.Key achievements: - Bronze winner of MMA Smarties Vietnam 2021 for being the digital trade solution to help retailers in Traditional Trade channel to increase monthly sales volume, place orders and repeat orders. Those are critical impacts to the interrelation with retailers at difficult time of Covid-19.- Implemented visibility program to 135 Traditional Trade retailers nationwide, 100% of which have seen volume uplift after 3 months.

Master Of Business Administration (Mba), Business Administration In Responsible Management

Audencia is among 0.5% of business schools in the world accredited by EQUIS, AACSB and AMBA. Triple accreditation. Audencia is often.

Master Of Business Administration (Mba), Business Administration And Management, General

A cooperative programme between France and Vietnam (VN Ministry of Education, France’s Ministry of Foreign Affairs), the 1st EPAS.

Bachelor Of Accounting, Accounting