Nhung Tran Email & Phone Number

Ho Chi Minh City, Vietnam

• Our company aims to become the leading provider of premium hygiene, beauty-care, pet well-being products, as well as leisure services for pets & pet lovers in Vietnam & South East Asia. Our mission is to spread love.
• Leading Brand Marketing and Product Marketing through developing Marketing Strategy and Master Plan, building Brand Identity, Brand Communications, New Product Development and Launching.
• Leading Trade Marketing in terms of Trade Promotions, Consumer Promotion, Activation, PG, POSM and Store Visibility.
• Tracking business performance (revenue, distribution, customer insights, retailer’s feedback, competitor reactions), evaluate efficiency on investment (promotion, distribution program) and propose solutions to improve.
• People Development: Coaching and Inspiring employees to stretch, grow beyond and be happy at work. Key achievements: - Successfully launched 5 new products, premiumized product portfolio that increased profit margin..

Ho Chi Minh City, Vietnam

• Developed Omni channel campaign planning for internal business units to achieve business objective such as revenue growth and users growth.
• Conducted competitive landscape analysis, tailored communications message and promotion scheme to each user segmentation.
• A/B testing and analyzed data to measure impacts, define growth opportunities.Key achievements: Exceeded KPI during 3 consecutive months with 120% KPI on average. Acquired strategic thinking skills and data-drive.

Da Nang City, Vietnam

• Managed, optimized & restructured Regional Trade Marketing team of 6 members.
• Led the implementation of BTL activities in Central region including Trade Programs, Activation, POSM and Consumer Promotions across both On trade and Off trade channels.
• Developed and finalized promotion schemes for key accounts to push sell-out.Key achievements: - Recognized as the most active region in trade promotion schemes with 39% new POS penetration during Tet 2021. - Learned.

Ho Chi Minh City

• Established Standard of Procedures, implemented and continuously optimized efficiency of retailer’s digital engagement platform: Incentivize, Loyalty Program and POSM Visibility Program.
• Coordinated the project of shopper behavior understanding in order to increase In-home consumption, which included conducting market research and revamping Trade toolkit for Modern Trade channel.
• Developed and analyzed trade programs weekly and monthly efficiency reports regarding sales performance and retailer’s engagement.Key achievements: - Bronze winner of MMA Smarties Vietnam 2021 for being the digital.

Master Of Business Administration (Mba), Business Administration In Responsible Management

Audencia is among 0.5% of business schools in the world accredited by EQUIS, AACSB and AMBA. Triple accreditation. Audencia is often.

Master Of Business Administration (Mba), Business Administration And Management, General

A cooperative programme between France and Vietnam (VN Ministry of Education, France’s Ministry of Foreign Affairs), the 1st EPAS.

Bachelor Of Accounting, Accounting