Natalie Miller Email & Phone Number

Lakeland, Fl, Us

Lakeland, Florida, Us

- Working with Curious Jane clients on all things social media advertising- Overseeing agency relationships with external Media vendors and partners- Streamlining Media processes and efficienties - Leading a team of in-house social media buyers- Collaborating with CEO, CSO and COO for new business pitches, strategies and recommendations for client paid social media - Integrating seamlessly with media vendors and other departments to ensure delivery of top-knotch paid social media service offerings.

Lakeland, Florida, Us

- Member of Curious Jane's Senior Leadership team- Leads the inaugural media department at Curious Jane. Built an incredible team of media coordinators, media buyers, and senior strategists to produce highly successful campaign results for our clients. - Develops new resources, processes, tools and collaborative measures to ensure smooth sailing for our team, and collaboration across departments - Advocates for media platform health and best practices when developing campaign recommendations, strategies, new products or new business proposals- Meticulous planning of annual budgets: forecasting spends, and reconciliation of dollars spent- Develops robust annual strategies for multi-million dollar annual media plans, which include new platform testing, market breakdowns, creative testing, flighting, etc. - Drives a detailed, well-organized media-planning and buying department, ensuring the 100+ client campaigns running every month are positioned for success through proper operational support, documentation and budget management- Ability to navigate many complex systems: CRMs, CMS, Media Buying programs, Project management software, etc. - Educates internal teams and clients on new innovations (like new platform releases or technical tools) to transform media tactics to help achieve business goals- Demonstrates industry knowledge and experience in strategic planning, vision-setting and setting client goals and expectations- Showcases positive curiosity of asking 'why' and 'how' to find a stronger way to dive deeper

Lakeland, Florida, Us

After spending time working as a mid-level director on the digital team, I was promoted to the Senior Leadership Team, to launch and develop a new department at Curious Jane: the Media Department. During this role, I was responsible for leading a team of digital campaign managers to provide success for clients through all campaign planning, and media buying at Curious Jane. My team and I were responsible for all media planning and buying: from the planning of the budget, to the builds within the platform, to monitoring and optimization, to the reconciliation and strategic write-up of opportunities for next flights or future campaigns.Often working alongside department leaders, I would assist with strategic direction, inferring the impact of media, or helping to lead client communications and questions regarding media and its impact on their business. Often, my role was client-facing, working with new business proposals, or as an educational resource for client conferences or speaking opportunities.Professional Certifications:- Meta Blueprint: Professional Media Planner- Meta Blueprint: Professional Media Buyer

Lakeland, Florida, Us

After spending time working as a mid-level manager on the digital team, I was promoted to the Director of Digital Marketing role at Curious Jane.As a mid-level manager in a growing advertising agency, I wore many hats in this role. I collaborated agency-wide in all efforts (as our agency was growing quickly after the COVID-19 lockdown, so it was an 'all hands on deck' stretch to produce dazzling work, win new business and hire the right talent.)I got my hands dirty hiring and building up a robust team of smart, tactical and strategic employees who were flexible enough to roll with the punches of new campaigns (as we were an early advertiser with TikTok's Beta self-service ad accounts) and conversely, build by the book for top-performing campaign methodology. The ebb-and-flow of this shifting landscape post-COVID19 presented a series of challenges for our clients' businesses, and my team and I stood firmly to provide guidance, expertise, recommendations and leadership in an industry we know so well. Case Study: As the Sr. Manager of Social Media, we landed our largest client. This complex, multi-million-dollar media buy came to my desk and quickly required me to level up in many ways, and very quickly. In a span of about four months, I was required to solve: 1) Planning and development of new campaign architecture for a multi-million dollar international media buy. 2) Solve for fund distribution for over 1500 locations with little-to-no historic performance data. 3) Data and communication tracking and communication across barriers. Fast-forward to a year after launch, this quick thinking produced results EXCEEDING the client’s stretch goal of 20% growth YoY of lead generation results. This incredible media win, coupled with knockout creative and incredible account management rolled together the perfect recipe for client success.

Lakeland, Florida, Us

Working closely with the Director of Web and Digital, I was promoted to the Sr. Manager of Social Media (formerly, the Sr. Manager of Digital Strategy). In this role, I worked very closely with the department head as her number two, assisting with the overall department. While primarily overseeing the social media team, I was also a strategic leader at Curious Jane offering strategic recommendations for all products offered by the agency, from Google campaigns, to reputation management software, to CRM system recommendations for clients, to future marketing automation platform recommendations, to Facebook (now Meta) campaign architecture, to organic content themes. My primary role was to bring client success through digital campaigns. My day-to-day included a variety of platforms, like Facebook Business Manager, HubSpot, HootSuite, FunctionPoint, Salesforce, Asana, Google Ads, Google Analytics, Google My Business, Constant Contact, MailChimp and more.

Lakeland, Florida, Us

I was promoted quickly in this role, stepping into a management role, overseeing a team of social media campaign managers, I began my role at Curious Jane by jumping into Facebook Ads Manager and running strategic social media marketing plans for social media clients. Budgets, ad spends, campaign strategy and optimization, complex target audiences and overseeing the "big picture" for digital marketing were all parts of my day-to-day. In addition to implementing social media ads, I worked closely with the New Business Development department, providing strategies, productization and research to land new business. We perfected sales pitches and traveled nationwide to attend new client pitches, aiding with social media expertise and research. Additionally, one of her favorite pieces of her job was assisting her media-buying team by voicing radio spots for clients across the US.

Kansas City, Missouri, Us

Natalie stepped into life at a marketing agency with Native Digital and loved every moment. Natalie worked closely with the account management team to ensure that Native is giving clients the best marketing recommendations and strategies to meet their business goals. Learning different verticals and business structures for her different clients' businesses, Natalie researched and strategized ways to enhance clients' branding, content strategy, social media strategy, lead generation, and more. Along with the VP of Content Strategy and the company's founder, Natalie worked to analyze insights, drive strategic recommendations, develop plans and ultimately deliver results. In addition to her role in the client space, Natalie worked closely with Native's founder to oversee new business development, from RFPs, to conference planning, from outreach, to lead generation.Her time at Native ended too quickly, as she and her family moved out of Kansas City to pursue new adventures.Rockstar Brand Experience:- Virgin Mobile- Henderson Engineering- San Jose Office of Economic Development - Look East PR- Children International- Populous- City of Smithville, MOCertifications:- Google Analytics (2017)- HubSpot Inbound Certification (2018)

Naperville, Il, Us

Specializing in the creation of content and graphics, Natalie created the content and strategy to move leads through the buyer's journey. Her toolset? HubSpot Marketing Automation and Email Platform, Oktopost Social Media Platform, and Drupal. In addition to creating and pushing out content through email, social media, and on her company's website, Natalie worked closely with many different departments to create the marketing materials needed to grow her company's brand awareness. Within her last year, she became a vital part in promoting partnerships, working closely with Integrated Partners and Financial Institution Partners. Known for her organization and time management skills, Natalie worked as her company's primary event planner. Planning three major events each year, Natalie balanced high-end budgets, scheduling, vendor coordination, creative, communications and operations. With a history in public speaking, Natalie often emceed these events too!- Attended Content Marketing World, 2016- Attended HubSpot's INBOUND Annual Marketing Conference, 2015, 2016- Attended (3) Constant Contact's Advanced Marketing Training Courses, 2014, 2015- Attended SkillPath's B2B Social Media Marketing Training, 2014- Attended Benedictine University's Business Courses on Business Writing and Public Relations, 2014Brands Created Materials For:- Mizuno- Versace - CDI Technology- BluePay

My time at WILDLIFE was spent working with the Curator and General Manager to assist them in their marketing needs. Mostly, my photography skills were utilized to create content for the park's social media campaigns, in addition to being used in printed materials. I served as the local, "on island" marketing representative.

Bachelor Of Arts, Communication Studies (Ba), Studio Art - Photography (Ba)

National Student Exchange

Education record