Ni An Email and Phone Number

 Designed outfit matching solutions for 8 episodes S+ Tencent’s variety show as a stylist Broadened the procurement channels and negotiated with fashion brands and media Controlled budgets and reported financial statements

 Proofread corporate culture brochures and requirements from different clients Collected data and produced competitor analysis reports (TikTok, Weibo, WeChat and Xiaohongshu) for 4 months Wrote scripts for 6 beauty-themed videos and built the bridge between KOLs and brands Typeset with Xiumi software and conducted software training for employees Assisted with 2021 Beauty Curator Talent Development Competition Proposal meeting

 Directed media department and supported skills training of using Xiumi and Canva Interviewed with Taekwondo Club trainees and coaches Taekwondo, took photos, edited videos and completed the PR script Executed new media copywriting on WeChat and Weibo (more than 45 articles)

 Conducted 3 promotional events in shopping malls in Shanghai Boosted brand awareness and enhanced reputation through influencer marketing (‘0’ budget for 10 celebrities) Investigated fashion trends and managed post content of social media accounts for three brands (including womenswear and menswear) Engaged with consumers online and maintained brand image  Coordinated with the design, production, marketing and CRM departments Integrated media resources, minimised marketing budget and developed annual PR plans Achieved 20% increase of WeChat views and increased average Weibo interactions from 3,000 to 30,000+

 Strategized social media (WeChat, Weibo, Xiaohongshu) push Created and proofed event documentation Publicised news releases and developed promotional videos Formulated and implemented 2019 Star Model Competition (over 300 participations)

 Accomplished activities about copywriting  Interacted with media organizations to ensure exposure Prepared and operated “11.11 Taobao Live Streaming” with teams Authored publicity copy for co-branded peripherals with the film named《Long Day’s Journey Into Night》

 Displayed and sold clothing and home products that conveyed the concept of a lifestyle in pursuit of nature and high quality Recommended and made coffee for customers Gained more than 50 new registered customers in 3 months Took daily stock counts and produced weekly and monthly reports Introduced brand culture, translated and advised foreign consumers