Sr. Marketing Manager - Global Media ↪️ Campaign Strategy & Planning, Execution & Management, Performance Analysis & Optimization, Budget Management, Stakeholder Management & Reporting, Market & Trend Analysis.Methods: Search, Social Media, Display, Programmatic, Paid Sponsorships, TV, Out-of-Home (OOH), etc.Products: AI, Copilot, Azure, GitHub, M365.AI Product Developer ↪ Developed an internal AI Marketing Product that reduced timelines by 92% and increased revenue:x Developed a functional MVP and ran A/B in-market testing.x Led a team of developers and data scientists.x Operationalized cross-team development.↪ Worked with the Learning team to develop two Microsoft courses on Prompt Engineering and Product Development.

Develops and manages the Global paid media investment strategies for Microsoft Azure, AI & Cloud Computing. Responsible for profitably scaling revenue based targets on a $MM budget.

Advising on digital marketing and product growth.

As a hands on consultant and fractional CMO I work with clients to implement global strategies that build growth quickly and remove barriers. Working with product development and engineering teams. Transforming business systems and processes. My clients range across industries including Cybersecurity, Health, Real Estate, Finance, FinTech, Federal, Insurance, SaaS, Small Business, Enterprise, StartUps, and others. Over $1Bn in managed ROI plans.Clients include: The WorldBank/IMF, Rotary Club International HQ, UW-Stout, Nestle Health, etc.

Marketing consulting and business transformation for key events involving global summits and world leaders.

Managed ongoing growth marketing & branding projects spanning across different verticals. Directed and worked collaboratively with a team of skilled designers, developers and specialists to develop marketing solutions that achieved client business goals. Oversaw and improved ROIs on all paid advertising accounts.

I drove end-to-end marketing campaigns, boosting ROI by 70%; supervised marketing and branding, generating millions in extra sales. I led a website overhaul, increasing ROI by 30% and adding $90K in first-year sales; created weekly newsletter and social media drive yielding $10K/month. I produced viral videos and grew our Facebook following; effectively managed a $50K+ ad budget.Average dealership product sales price was $150,000 - $300,000.Responsible for teams across the the e-commerce website, dealership and service center. Partnered with brands like Peterbilt, Kenworth and Volvo

Helping a trucking company pivot into selling yachts and water sports activities (basically a startup).In my multifaceted role at Lighthouse Marine, I led a rebranding initiative, secured a $2M waterfront operations deal, and implemented robust lead generation systems and national campaigns. With a full funnel approach including paid ads, tv, Yelp, TripAdvisor and website rebranding our sales increased 70% post launch and continued to outshine our competition.

Analyzed,​ ​sought​ ​out​ ​and​ ​restructured​ ​large​ ​amounts​ ​of​ ​product​ ​content​ ​data​ ​and​ ​digital​ ​assets.​ ​Department responsible​ ​for​ ​70%​ ​of​ ​online​ ​sales.★ Boosted​​ website​​ visibility​​ through​​ enriched​​ product​​ content​​ and​​ data.​​Managed​​ all ​​Waterworks​​products​​ and worked​ ​with​ ​BDMs​ ​and​ ​merchandisers​ ​on​ ​implementing​ ​marketing​ ​strategies.★ Increased​​ my​​ performance​​ score​​ from​​ 7.99​​ to​​ 8.76​​ in​​ under​​ 30​​ days​​ and​​ kept ​​a ​​less​​ than​​ 10%​​ file​​return. ★ Created​​ 8,305​​ color​​ swatches ​​in ​​under ​​2 ​​months​ ​saving​ ​thousands ​​in​​ outsourcing ​​costs.

Built​ ​and​ ​managed​ ​a​ ​series​ ​of​ ​digital​ ​and​ ​print​ ​marketing​ campaigns ​and​ ​database​ ​systems,​ ​serving​ ​as​ ​first​ ​point​ ​of​ ​contact​ ​and client​ ​liaison​ ​for​ ​over​ ​50​ ​Realtors,​ ​loan​ ​officers​ ​and​ ​builders. ★ Designed​​ &​​ implemented​​ project​​ management​​ systems;​​ allowing​​ clients​​ real​​ time​​ visibility​​ with​​designers, developers, and marketing specialists ​progress​ ​on​ ​projects.​★ Directed ​international​ ​developers ​via​ ​Skype​ to create interactive websites/apps/ebooks.★ Increased​​ client​​ reach​​ by​​ +150%​​ by​​ consistently​​ producing ​​high-quality​​ search​​ engine​​ optimized​​content​​.★ Creating​ ​newsletter/email​ ​strategy​ ​that​ ​drove​ ​readers​ ​back​ ​to​ ​the​ ​sites​ ​and​ ​strengthened​ ​brand​ ​awareness.★ Client facing: created video scripts, shot videos, produced content and sales material.Oversaw and produced all marketing materials and campaigns for over 30 loan officers and 20+realtors and builders; produced and managed all website, social media, print and videocontent.

Served as manager for the TNCC college campus location of a grant funded program that focuses on youth workforce development. Planning and scheduling multiple age appropriate workshops and sessions, utilizing the local SBA and Chamber of Commerce in addition to community leaders.★ Developed entrepreneurship programs for youth ages 14-21.★ Created and taught alternative job-seeking skills & portfolio creation classes.★ Placed multiple scholars in productive job and learning environments.★ Introduced self taught method of learning coding and marketing.★ Provided SAT/ACT/GRE and alternative tutoring.

Selected, designed, edited and wrote headlines, photo captions for national news wires around the world. Challenged to quickly learn processes in fast-paced, ever-changing environment with no formal training.★ Designed and edited over 25 major papers daily; all sections including comics and photocaptions.★ Won multiple awards for Headline of the Week and best layout.★ Nominated Best Scripps Howard Intern and received cash award and was inducted into theNational Honor Society of Journalists.