Niall Thomas Email & Phone Number

Function returned to Cabinet Office following the Department for Levelling up reverting back to being the Ministry for Housing, Communities and Local Governtment.

Promoted to Grade 7, overseeing development and implementation of strategy.

Transferring existing work to a new department as part of a Machinery of Government change.

Cardiff, United Kingdom

Managing a small marketing team with a big impact. Leading and shaping the voice of Tiny Rebel, developing a disruptive and authoritative voice. In addition to my existing responsibilities as Digital Marketing Executive, the Marketing Manager role placed me in charge of creating and enforcing a consistent tone of voice across the company (consisting of the main brewery accounts and three bars), becoming the custodian of the whole Tiny Rebel brand. With this new role, I took on spokesman duties for the company, filling in for the directors when necessary and writing comments in their voice when appropriate. I also developed press contacts within the trade and consumer press, to help deliver out marketing to a wider audience.Owing to the growing importance of video in social media and content marketing, I made video a priority - with both repurposed and original content in development.As part of this strategy of disruption and authority building, I managed our MD's election campaign for a seat on the National Executive of CAMRA. This included the creation of an election manifesto and developing policy stances for the candidate.

Newport, Newport, United Kingdom

Drafted into the company's newly created Marketing Department, I took on sole responsibility for all digital marketing. This role mainly consisted of content, social media, email, and product marketing.Social media engagement grew substantially under my management, gaining thousands of new followers in the process. I put a new focus on content marketing and positioning the business as an authority in the industry, creating and taking ownership of a content calendar, writing a number of articles that were very widely shared within the UK beer community and adapting them into talks delivered by the directors. I introduced search engine optimisation to our content production and placed a heavier focus on social sharing. Our email subscriber list more than doubled, despite shifting our focus away from an email-heavy strategy.I also played a leading role in responding to a complaint from the industry's regulatory body, and our public relations on the topic, as well as PR and crisis management surrounding our first ever product recalls. As a result of my work, the company's exceptional reputation was not only protected but grew substantially, with our honest and transparent approach appreciated by both B2B and B2C customers.Proofreading all written content fell to me during this time, including emails from the directors to key stakeholders and all press content.

Newport, United Kingdom

Responsible for direct delivery sales in Wales and the South West, as well as direct pallet orders around the UK, This role heavily relied on relationship building and management, ensuring that 150+ accounts were all happy and kept informed of our latest news and releases. In addition, I was jointly responsible for managing the company's social media accounts and blog, as well as involved in new product development, product management and purchasing for the Tiny Rebel Bars.Purchasing, Sales calls, social media management, sales strategy, customer engagement, new product development

Cardiff, United Kingdom

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts (B.A.), Cultural Studies/Critical Theory And Analysis