Niamh Slevin Email & Phone Number

Melbourne, Victoria, Australia

London, United Kingdom

• Creative copywriting and content marketing for big and small brands.BRANDS & AGENCIES:
• VCCP
• McArthurGlen Designer Outlets
• The Body Shop
• notonthehighstreet.com
• British Heart Foundation

London, England, United Kingdom

• Wrote on-brand, insightful and original copy for email, web and social media
• Wrote SEO copy for website category pages to support the SEO strategy
• Developed copy to support the launch of the Fearne Cotton x Carrie Elizabeth jewellery collaboration

London, England, United Kingdom

• Wrote compelling copy for emails, social media and blogs
• Developed the strategy for a series of automated email campaigns
• Directed content, design and execution of automated email campaigns
• Coordinated the 2018 Christmas email campaign across the UK and the US

Melbourne, Australia

• Executed marketing campaigns for the portfolio of courses within MSPACE
• Developed engaging creative content for print and online marketing activity through consultation with academics and collaboration with marketing colleagues, graphic designers and video producers
• Produced copy across multiple channels, including collateral, advertising assets and the website
• Developed a video content strategy and wrote video scripts
• Maintained the marketing budget ensuring all campaigns were within budget
• Coordinated the production of campaign assets and ensured quality assurance of material

Melbourne, Australia

• Lead the strategy and implementation of highly effective email and SMS campaigns in Marketing Cloud for the portfolio of courses within MSPACE
• Planned, prepared and executed engaging email marketing templates to improve engagement with prospective students based on list segmentation
• Developed behaviour based automated customer journeys to improve customer experience and drive acquisitions (enquiries and enrolments)
• Implemented ongoing win-back campaigns to re-engage and convert leads from earlier campaigns that have not enrolled
• Became the Marketing Subject Matter Expert for an ongoing project transitioning to a new CRM (Salesforce) using the agile methodology
• Developed engaging and relevant content within brand guidelines for eDMs

• The Duke of Edinburgh’s International Award (DEIA) is the world’s leading youth achievement Award and is present in more than 140 countries, having reached more than 8 million young people.MEDIA AND COMMUNICATIONS.
• Coordinated PR activities such as sourcing opportunities, writing media releases and ongoing media relations to further promote the organisation’s brand.
• Facilitated an engaged online community through the Duke of Ed Victoria Blog and social media channels
• Created 2016 content calendar and social media strategy including content curation, webinars and video content.
• Developed new digital strategies to increase organic engagement on Duke of Ed Victoria Facebook page.
• Coordinated marketing campaign for annual Gala event in collaboration with event and fundraising managers.

Melbourne, Australia

• The Australia Times is a free, magazine based, non-aligned, grassroots, national online publication. We are a blend of professional and citizen journalism creating online content for specialist groups and the community.
• Pitching and writing feature articles
• Coordinating and conducting interviews with key spokespeople and organisations
• Research editorial opportunities
• Working to tight deadlines

• Dawn til Dusk Publicity was created to break the mould of public relations agencies and provide something that was often missing – personalised service and quality results.Responsibilities included:
• Created Social Media Influencer strategy and research
• Writing and designing media releases
• Updating media lists and coordinating sample returns
• Media monitoring and updating WIP reports
• Researching social media influencers

Melbourne, Australia

• PR Edge is a consumer PR agency based in Melbourne, which specialises in community engagement through traditional media channels and social.Responsibilities included:
• Updating and maintaining media databases for the effective distribution of media releases and ongoing media relations
• Research (sourcing ad rates, feature opportunities, blogs, brands etc)
• Sorting media library
• Admin support for all team members
• Researching and writing materials including media releases and event runsheets

Melbourne, Australia

• Responsibilities included:
• Creating and editing online content
• Managing social media channels and scheduling posts
• Analyse social media activity
• Designing layout and writing content for monthly newsletters using Mailchimp
• Photo editing using Adobe Photoshop

Bachelor Of Arts (B.A.), Communication And Media Studies, Distinction

Activities and Societies: Global Citizenship Program, Study AbroadMajoring in Media and Communications incorporating digital media.

Semester Abroad, Bachelor Of Arts

Activities and Societies: International Students Association, Waterloo Snowboarding Coalition