A leading User Experience (UX) and Research company in Australia, New Zealand, US and the UK; trusted by more than 10,000 enterprise teams globally.

- Implementing norm disruptive digital strategies for global thought leaders - Procensol Australia- Developing campaigns in the area of AI, Intelligent Automation, Robotic Process Automation & Digital Innovation- Lead advisory digital strategy and growth consultant for external pro bono and non for profit projects

- Propelling digital growth for professional services and B2B: DMA Engineers, POWE Architects, The Academy of Trust & The Business of Trust

- Implemented digital strategies which resulted in 65% growth of customer base and membership sales. Successfully penetrated a new market audience with a proven retention rate. - Providing strategic marketing guidance across business units, constantly improving brand management. Supporting Chief Executive Officer in future proofing and scaling market distruptive engagement programs valued at 1,200,000AUD

- High Performance Project Management Team Leader - managed a team young professionals and senior talents in a project valued at $45mil AUD - Leader in Digital Marketing & Design, engaged in branding and futuristic marketing strategies to transition all staff and vision of Netball QLD into a new phase of sporting business and into a newly multi-million dollar stadium- Ran business analysis and strategic planning for Sapphire Series 2019. Saw a national scale project to completion by observing project management life cycle, oversaw budgets, expenses, policies and reports. Established timeframe and managed schedule throughout project- Acquired new principal commercial sponsors such as Nissan Australia, HartSports, Gatorade, Coca-cola Amatil, Westpac; pioneeered new revenue streams.- Financial modelling - Financial analysis for business growth, analysing cost equalisation for projects through financial statement assessment, developed targeted improvements and implemented changes resulting in an accelerated completion of project- Restructured and redesigned the official Netball Queensland website. Directed the distribution, merchandising and quality of livestream tournaments- Google analysed and pitched strategies to boost digital media audienceand coverage & optimisation. Fostered membership acquisitions and business development to boostlong term business profit levels with a successful conversion rate of 67% revenue increase.- Launched staff engagement, gender diversity and cultural programs in addition to a robust reporting tool that increased operational quality.

- Work directly with management, compliance, and legal department tobrainstorm, discuss strategy and mitigate cyber fraudulent issues with internet banking- Initiated a movement for Group Global Banking, KYC Central, Risk Management to create and communicate new privacy guidelines; disseminating new informations via innovative channels to all staff body across South-East Asia Excelled in a fast-paced environment, specialising in high-profile overseas client screening for potential adverse news/ fraudulent cases- Volunteered to partner with compliance and banking legal department to mitigate ongoing legal breaches- Tender weekly reports on high profile clients and customers to ensure security of company.- Initiated 3 key partnerships which resulted in a long term business partnership- Creatively contributed to the 2018 national advertisement campaign for Lunar New Year, budgeted at 50,000 MYR

- Gained great depth of understanding of all products to cater maximum customer satisfaction and to present all products with clarity to close major business deals. (Procter and Gamble, PWC)- Led a team of 80 in 2014 for a conference and won Best Innovative Leader - Developed an eye for detail and a heart for scaling business size- Content created for 2015 Volkswagen Malaysia marketing campaign, leading a team of top 20 graphic designers across South East Asia- Perform initial client assessment and analysis to begin research process. Developing a growth strategy for vision 2020.- Developed new process for client onboarding and offboarding which resulted in marked performance improvements of processes.