Nibedita Samal Email and Phone Number

Analyze customer experience data on each stage of the funnel flow for Ten-X's different lines of business to provide information to the decision makers. Work with product,engineering and marketing teams to understand and provide their analytics and implementation needs.

iTunes Web Analyst at Apple• Adobe SiteCatalyst (formerly Omniture)-- Have extensively used Adobe Analytics to analyze Apple’s digital stores i.e. iTunes Store, App Store, iBooks Store, MacApp Store and Apple TV-- Worked with analysts across the globe to improve the sales on the stores in various countries-- Analyzed the customer behavior with the various discovery method of the store viz. how they are finding the contents, how they are reacting to new featured their reaction to changes on the store, how the placements of the contents affect the overall sales and how the search works for different types of contents and different regions.-- Created and maintained more than 800 reports which includes page views, Visitors, clicks, conversions, downloads, Searches, Search Terms using SiteCatalyst which helped analysts of many countries to improve their stores.-- Automated the Search Terms reports to automatically show the top search terms, top new search terms, top trending search terms-- Designed and created heat maps to identify the click distribution on the store’s editorial pages for a better store design and convenient user interaction with the store-- Also worked with the engineering team to ensure the required attributes of a digital store is captured correctly• Adobe Data Workbench (formerly Adobe Insight)-- Certified Adobe Data Workbench Analyst -- Extensively used Adobe Data Workbench to perform deep dive analysis on customers interaction with the stores and types of contents and various regions-- Analyzed and proposed new solutions to improve searches-- Did extensive analysis on the new version of the stores to design • Teradata (SQL and utilities)-- Used Teradata SQL and utilities for quantitatively analyze the huge domain of iTunes data warehouse and answering complex business questions

iTunes Advertisement Analyst at Apple• Teradata (SQL and utilities)-- Used Teradata SQL and utilities to analyze the complex domain of iTunes advertisement data warehouse, export demographic data from third party vendors and merged with iTunes data to analyze the customers’ preferences in buying contents and their response to the personalized advertisements-- Analyzed, Designed and implemented the business questions into usable reports to help advertisement team take informed decision -- Performed UATs to validate the accuracy, integrity and usability of the aggregated tables created in the iTunes data warehouse-- • SAS-- Used SAS and Teradata together to merge iTunes and customers demographic data to run statistical analysis and import export huge data files to help the advertisement team to generate effective ads

iTunes Data Analyst at Apple• Teradata (SQL and utilities)-- Used Teradata SQL and utilities to answer complex business questions by analyzing the complex and rich domain of iTunes data warehouse-- Import export reference or users data using Teradata utilities -- Performed UAT to validate accuracy, integrity and usability of the aggregate tables built• Unix Shell Scripting-- Used Unix shell scripting along with Teradata store procedures and macros to automate weekly/monthly reports • Business Objects Reporting-- Used Business Objects to create and schedule automated reports to business users on already existing Universes

Developing Infosys Websites.Net, C#, Oracle SQL/PL SQLo Developed Infosys, Bhubaneswar portal using .Net, C#, SQL/PL SQLo Developed Eco Club portal for the Environment Awareness team to facilitate employees to actively participate, interact in the environment awareness programs