Nic Bee Msc. Email & Phone Number

London, England, Gb

Lausanne, Vaud, Switzerland

Working transversally to deliver integrated commercial success across Ticketing, Hospitality, and Games Experience for both the Summer and Winter Olympics.

Hammersmith, London, England

Transitioning into a Global Role for an FIA Championship, working for Formula E meant an exciting blend of fixed circuit as well as developing "green site" Ticketing / Hospitality solutions. I am hugely proud to have been part of the team to take Formula E into a number of first time Markets including...• Hyderabad• Tokyo • Sao Paulo • Portland• & ShanghaiIn terms of specific achievements...• Consistently exceeded challenging Revenue Targets, while also effectively managing cost base of almost £30m in Season 9 • Developed the first Formula E Agency Strategy to focused on the broader representation and wider sale of product • Worked collaboratively across Marketing as well as Event Experience to deliver new / exciting Premium Grandstand and Ticket Upgrade products – Driving fan engagement and incremental revenue • Streamlined business reporting to facilitate a more efficient and better quality decision making process • Lead a project to fully digitise Hospitality Ticketing delivery. Improving efficiency and client experience while also increasing the number of data points collected• Aligned with Team & Partner Management to deliver against objectives in “Key Markets”• Collaborated with both global and local suppliers to create experiences that drove record levels of Client Satisfaction

Stratford, London, England

A unique opportunity to lead the end-to-end Hospitality delivery at one of, by value, the world’s biggest Football Clubs. A role in which, after conducting a thorough, data led review of the products / delivery we were able to…• Set new Club Records for revenue across – New Seasonal, Member Retention & Single Match Sales• Successfully delivered a project to target the Clubs oldest / most unengaged data set and converting 10% into new Season Ticket Holders • Collaborated with UEFA and other Clubs during our Europa League campaign• Supported the Club wide strategy to grow stadium capacity from 60 – 62.5k, which included the end to end development of New Seasonal hospitality products • Developed a network of local partners to deliver unique Off-Site Hospitality products • & Drove incremental growth by negotiating the largest Single Agency Hospitality Deal in the Premier League

Twickenham, Middlesex, England

* Head Of Stadium Sales (Jul '19 - Present)* Commercial Sales Manager (Dec '17 - Jul '19)As a senior member of Harlequins Commercial function, I drove both the day to day and long term strategic sale of the full suite of Harlequins products from Single Match / Seasonal Hospitality through to Non-Match Day Conferencing & Events - delivering a record Season / Year. I also worked with the Clubs top tier clients on their strategic growth, exploring ways in which other products might be a fit for them or their business. Whether that be Group / Season Ticket options, the sport based Learning & Development courses we have created or even Partnership opportunities.I worked to support across all elements of Sales Marketing, website design, sales collateral, marketing strategy and copywriting. Also monitoring and analysing key market data / trends to ensure that our sales activity is as efficient as possible. With this kind of collaboration between, Sales, Marketing & Client Service (Operations & Catering) having driven record YoY growth in both revenue and client satisfaction.During my time in role I conducted a full "bottom-up" business review, which led to some key improvements. Firstly, through tighter control of costs, we saved over £10k in Year 1 without sacrificing client experience. As well as using data-driven investment to create new, better-performing products and increase occupancy in our top-performing facility by 66%. Lastly, and as part of the aforementioned review, by taking a truly "Client First" approach we drove real client success. Using key analytics to create products / experiences that clients enjoy and want to repeat. To tracking Client Satisfaction and making sure we can delivered as consistent an experience as possible. We also built "Engagement Plans" to try and retain key clients but also secure new business.

Twickenham, Middlesex, England

Key Achievements At Harlequins;• Achieving the two largest "Big Game" revenue figures• Supporting significant revenue growth across Hospitality as well as C&E sales• Working with a local restaurant on the first-ever "Off-Site" hospitality sale• A focus on improving client service, including a double-digit increase in clients who would "Recommend Harlequins Hospitality"• Working with Catering & Operations to improve Client Satisfaction Scores

Twickenham, Middlesex, England

* Senior Executive Box Box Sales Manager (Jul '17 - Dec '17)* Executive Box Sales Manager (May '13 - Jul 17)I am hugely grateful to the RFU for the development opportunities it presented me with and for the chance to work for one of the worlds biggest sports governing bodies. Initially focussing on outbound sales efforts, I learned how to work with individuals from a variety of organisational levels. From the MD's of smaller "Owner Operated" businesses, through to Senior Directors of FTSE 100 Companies and some of the worlds biggest businesses. Following my promotion to Senior Manager, I ran the RFU's Executive Box Sales & Account Management Team. In this new role I moved from focussing on myself as an individual to how I could best support "the team". Where my Key Responsibilities included;• The day to day operation of a compact sales team• Devising & actioning new business strategies• Engaging with high net worth individuals & organisations • Identifying & pursuing potential up sale partnership opportunities• Working collaboratively with other business functions to secure new business• Complex contract negotiation• Managing VIP client renewals • Creating bespoke products for ad hoc events • Selling both nationally & internationally • Building both digital & physical sales collateral• Supporting a developed client engagement strategy • Delivering against stringent sales targets• Reviewing & amending sales forecastsKey Achievements – Continued sales growth across all 4 Years – Being part of the team responsible for Twickenham selling out for the first time since 2005 – I take pride in having taken a number of clients from purchasing on an ad hoc 'Single Match' basis and developing the relationship whereby clients have then signed on a multi season deal – Identifying opportunities to cross-sell and securing new partners for the RFU, in one case doubling the value of the previous partner.

Twickenham, Middlesex, England

Individual Responsibility For: • Devising & actioning new business strategies • Engaging with high net worth individuals & organisations • Identifying & pursuing potential up sale partnership opportunities • Working collaboratively with other business functions to secure business • Complex contract negotiation • Managing VIP client renewals • Creating bespoke products for ad hoc events (NFL, Concerts Etc.) • Selling both nationally & internationally • Building digital & physical sales collateral • Supporting a developed client engagement strategy • Delivering against stringent sales targets • Reviewing & amending sales forecastsKey Achievements – Continued sales growth across all 4 Years – Being part of the team responsible for Twickenham selling out for the first time since 2005 – I take pride in having taken a number of clients from purchasing on an ad hoc 'Single Match' basis and developing the relationship whereby clients have then signed a multi season deal – Identifying opportunities to cross-sell and securing new Partners for the RFU, in one case doubling the value of the previous partner.

Borough, London, England

Being able to see inside of one of the worlds biggest brands was an incredible experience. I learned an incredible amount about proper product positioning, analytics and complex contract negotiation.Responsibilities:• Managing several key accounts including 4 of the top 5 UK contract caterers• Highlighting & pursuing new business opportunities• Full account P&L responsibility• Managing account investment budgets• Delivering against sales & profit targets• Devising & securing Trading Terms• Monthly sales & performance updates to the Senior Management Team• Reviewing & amending monthly / quarterly sales forecasts• Creating activation plans for *circa 3,000 outlets• Directing Regional ActivatorsKey Achievements – 30% year on year growth within one key account. Growth, which was delivered through drafting and starting to implement a targeted JPB. A plan in which I identified key areas of opportunity; low distribution levels due to disengaged staff, poor merchandising standards and incorrect pricing/promotions. I also successfully sold Red Bull Editions into my account base, overcoming the significant barrier of space.

Fulham, London, England

During my time at Firefly I focussed on bringing my Britvic experience into the startup arena. Gaining invaluable knowledge of operating on a smaller scale, in smaller teams but with challenging targets / objectives.Responsibilities:• Channel P&L responsibility• Managing Tier 1 account budgets – including marketing• Creating & implementing channel marketing strategy• Devising category strategy with Senior Buyers• Directing a team managing the needs of VIP & Tier 2 accounts • Building monthly briefs & running sales meetings• Updating the Senior Team on a monthly basisKey Achievement – Adding *circa 100 distribution points in key accounts

Hemel Hempstead, Hertfordshire, England

* Junior National Account Manager - Compass Group (March '11 - March '12)* National Account Exec - Aramark (Oct '10 - March '11)* National Sales Exec (May '10 - Oct '10)* Graduate Sales Exec (March '10 - May '10)I thoroughly enjoyed my time working at Britvic. Coming out of University, it provided excellent training opportunities and gave me a fantastic grounding in working for a company of its size (FTSE 250).Responsibilities: • Sector P&L responsibility• Managing account budgets• Negotiating sponsorship contracts• Devising category strategy with the Head Of Retail Buying• Creating & proposing revenue-driving promotions• Devising & executing both "year out" & reactive marketing strategies • Working with Agencies to design marketing POS & peripherals• Directing a team managing the needs of *circa 3,000 accounts • Presenting at client workshops• Building monthly briefs & hosting seminars for the broader sales team• Updating the Senior Team on a quarterly basisKey Achievement – Exceeding my sales target fivefold

Hemel Hempstead, Hertfordshire, England

Responsibilities: • Direct & indirect Sales – nationally • Helping to devise account strategy• Communicating category strategyAchievements: • Highest single period sales uplift • Most pieces of equipment sitedCourses Attended: • Time Management & Prioritisation

Hemel Hempstead, Hertfordshire, England

Having started as a Graduate Sales Executive (Feb – May ’10), I was quickly promoted into a National role. Responsibilities:• Direct and indirect sales• Sharing category strategy• Account administrationKey Achievement – Highest performing team member June and September

Southampton, England, United Kingdom

* South Coast Area Manager (Jul '08 - May '09)* Southampton City Manager (Jul '06 - Jul '08)* Southampton Sales Rep (Oct '05 - Jul '06)Whilst with the business I was a perpetual high performer progressing from Local Sales Rep, to Event Manager, to City Manager and finally to managing the South Coast. Responsible for four events across two cities (Southampton & Portsmouth).Responsibilities:• Liaising with Event Managers and co-operatively working with Venue Managers• Long term strategic planning• Conceiving and executing both year out and reactive marketing strategyKey Achievement – Increasing attendance during Fresher’s period by 17%

Singapore, Singapore

This was a fantastic opportunity to obtain hands on experience working internationally and embrace the challenges this creates. During my time with the bank I was responsible for a specific project relating to the feasibility of re-opening their gold trading within Singapore. Responsibilities:• Researching all gold options for the bank• Comprehensive data analysis from a variety of sources • Meetings with local merchants • Presenting my findings to key stakeholders

Msc, Marketing & Management

Activities and Societies: Captain - American Football Team

Bsc, Politics

Activities and Societies: 2x American Football National Champion 2x Great Britain American Football Representative

Education record

Activities and Societies: Placed Nationally - SUPA Arena Polo Tournament3 'A' levels - Business Studies, English and Politics 'AS' Level.

Education record

Education record

Education record

Education record