As the Senior Director of Affiliate relations; responsible for leading the team that supports and develops referral partner relationships. Work closely with the CMO and SVP of Business Development to focus on publisher/referral partner recruitment, development and management. Cultivate, expand and optimize new and current channel tactics. Accountable for reporting and analysis of referral partner Key Performance Indicators including traffic volume, quality, and conversion rate; while giving strong consideration for web analytics, purchase trends, product mix and overall company objectives. -Establish senior level contacts with publishers/ affiliates. Preferably those focused on email, display and social media strategies.-Identify opportunities for growth within existing and new relationships. Ability to engage clients and internal media teams to evaluate marketing initiatives and strategies.-Manage day to day interaction with clients/ affiliates/ and affiliate management team. Focus on building strong, long term relationships.-Ownership of staff quarterly goals -Strong analytical skills and ability to develop and articulate ROI goals.-Provide weekly, monthly and quarterly reports to management team. Updating on progress and deliverable's.

Online Marketing Specialist is to assist the online marketing team in designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. The specialist will perform a variety of tasks for each online channel specifically related to research and analysis regarding trends to help the online marketing team reach program and company KPI's. - Research; collect and analyze data, and identify trends in order to achieve maximum ROI in online marketing campaigns-Assist with tracking & analyzing website analytics for PPC & other online marketing initiatives.-Develop sales presentations and provide reports based on information collected such as marketing trends, keywords analysis, competition, new products, and pricing. -Help optimize ad copy, landing pages or content/articles for online marketing campaigns.-Perform ongoing keyword discovery, expansion and optimization. -Help research and analyze competitor advertising. -Stay current with industry regulations and best practices.-Assist with Search Engine Marketing (SEM), Product Listing Ads (PLA's), Comparison Shopping Engines (CSE's), product feed optimizations as well as with Display/Re-targeting initiatives.

As the Director of E-Commerce for iSatori I am responsible for leading the team that develops and manages all online marketing and sales platforms. As one of the core functions within E-Commerce, the Director is accountable for leading marketing and brand strategies for customer acquisition, conversion, and retention. This involves working working very closely with the marketing and design team as well as brand managers to achieve corporate goals and continue to catapult the brand. Accountable for reporting and analysis of e-commerce Key Performance Indicators including traffic volume, quality, and conversion rate, while giving strong consideration for Web analytic's, merchandising strategy, purchase trends, product mix and overall company objectives.Our Passion is to transform this country from the most unfit and unhealthiest to the fittest and healthiest nation in the world!

Responsible for maximizing e-commerce channels, including isatori.com, other isatori-owned URLs, affiliate marketing, and other marketing efforts via the internet. Manage revenue generated, quality, volume and profitability of the e-commerce channel.Manage all third parties responsible for assisting e-commerce activities, including consultants, and internal creative, customer service, and other e-commerce related employees. Accountable for reporting and analysis of e-commerce Key Performance Indicators including traffic volume, quality, and conversion rate, while giving strong consideration for Web analytics, merchandising strategy, purchase trends, product mix and overall company objectives.Attend industry trade shows, as warranted, to forge relationships with partners and bring new ideas back to company

Responsible for managing all projects initiated by the Director of Marketing. Strong management skills and experience with large and small projects in the area of e-commerce marketing. A strong emphasis in managing a large number of short fuse, high-urgency projects that touch many areas of client companies. Required to have strong communication skills and the ability to manage and obtain cooperation from a variety of individuals on all levels with varied personalities and backgrounds.

Responsible for design, development, and execution of direct marketing programs involving lead generation, channel support tactics, as well as E-commerce activities to achieve company objectives. Developed the entire email marketing strategy from ground up including the complete set-up and launch of a top tier ESP. Responsible for the setup and deployment of daily newsletter and auto-responder programs. Manage several online marketing roles such as email marketing, affiliate networking, public relations, customer service, and reviewing and redlining insertion orders or contracts. Worked directly with web designers and programmers to meet campaign and creative deadlines.

-Identified and made recommendation for process improvements. -Oversaw the implementation of organizational policies and procedures. -Monitored the performance of personnel to ensure a productive work environment. -Managed the HR function in the areas of staffing and training. -Motivated employees to achieve personal goals and to consistently meet expected quotas. -Built a teamwork environment that encouraged hard work and collaboration. -Ensured workflow efficiencies, customer service excellence, and quality assurance.

Responsible for high-end bicycle sales at one of the fastest growing bicycle retailers within the Denver market. Created a welcoming atmosphere for customers by addressing on-the-spot questions and comments. Maintained the appearance of the store and prepared sales advertisements.