Every brand has a story to tell - let's find out what's at the heart of yours and work some magic together. I’ve created, managed and developed successful, exciting and engaging brands for businesses of all sizes.Whether you’re looking to launch, scale or grow, I’ll work closely with you to make sure your creative, website, content and campaigns realise your ideas and your objectives.Working together, we’ll create an impact on your audiences and your bottom line.

Development of client brand, content and marketing strategies from ideation to monitoring and management of brand equity, tracking brand health metrics, enhancement of brand perception and loyalty, evolution of existing brands and new brand launches. Delivered average client project results of:75% improvement in add-to-cart rates.133% increase in sales value.51% reduction in CoA.240% increase in content engagement.66% increase in SEO performance.400% increase in… Show more Development of client brand, content and marketing strategies from ideation to monitoring and management of brand equity, tracking brand health metrics, enhancement of brand perception and loyalty, evolution of existing brands and new brand launches. Delivered average client project results of:75% improvement in add-to-cart rates.133% increase in sales value.51% reduction in CoA.240% increase in content engagement.66% increase in SEO performance.400% increase in goal completion.42.5% improvement in campaign effectiveness.33% improvement to conversion rate.21% improvement on overall content metrics through iterative testing.88% improvement in brand engagement.Acted as a key strategic partner within client operations, senior management and their internal and external creative services teams.Built and managed a high-performing brand, marketing and content services team, providing guidance, mentorship, structured training and personal development and clear direction to achieve in-house and client objectives.Delivered client training including guest lectures on brand and marketing topics for higher education. Show less

Responsible for omni-channel brand and content strategy for companies in the RIFT group, delivering:23% increase in YoY lead generation. 12% increase in customer retention.68% of primary target market.YoY avg traffic increase of 10%. CVR YoY avg increase of 17%. Developed and delivered the value propositions and digital roadmap for website, app, customer portal, interactive tools and internal systems, including end-to-end UX and CX, resulting in: 29%… Show more Responsible for omni-channel brand and content strategy for companies in the RIFT group, delivering:23% increase in YoY lead generation. 12% increase in customer retention.68% of primary target market.YoY avg traffic increase of 10%. CVR YoY avg increase of 17%. Developed and delivered the value propositions and digital roadmap for website, app, customer portal, interactive tools and internal systems, including end-to-end UX and CX, resulting in: 29% increase in goal completions.70+ consistent Net Promoter Score where the average for the financial service industry was 44.Mentored and upskilled teams throughout the business to develop soft skills within the culture to support delivery of great brand experience.Managed a range of creative and technical agencies and suppliers from requirements and ideation, through full project management across interdisciplinary teams, to delivery and evaluation. Show less

At RIFT Accounting, financial management just got personal. We’ll look out for you and keep your business safe by sending up warning flares, spotting opportunities and giving you the down-to-earth, practical advice you need. Our Partner Clear Books is the perfect robot butler of cloud accountancy software, here to serve you anywhere you choose. Think of us as your Business Bodyguard – we’ll protect you and make you a success.I'm here to make sure you understand how it all works, that… Show more At RIFT Accounting, financial management just got personal. We’ll look out for you and keep your business safe by sending up warning flares, spotting opportunities and giving you the down-to-earth, practical advice you need. Our Partner Clear Books is the perfect robot butler of cloud accountancy software, here to serve you anywhere you choose. Think of us as your Business Bodyguard – we’ll protect you and make you a success.I'm here to make sure you understand how it all works, that you have all the information you need and none of the jargon that gets in the way of you doing what you do best. Your accounts are not the end of the process, they are the start. Those numbers aren't just a record of your past: if you know the secret to decoding them, they're the maps and survival tools you'll need to find your future. If you want to work with someone who will use that data to help you grow your business then call us on 01233 653006, email to info@riftaccounting.com or visit www.riftaccounting.comIf the thought of accounting makes you recoil in terror or fills you with dismay - forget everything you thought you knew! We don't look or sound like the kind of accountants you're used to. The truth is, we're a whole lot more than you ever imagined. Take a chance, and let your wild heart run free. Introduce yourself. Think of the adventures we'll have... Show less

Dual responsibility covering the leadership and delivery of online projects for clients and the development and delivery of the SEA and Marlowe Yard Digital marketing strategy in all channels.User Experience Lead for all online projects from initial requirements gathering, scoping and project definition, through functional and technical specification to Q&A and post go-live testing.Developing wireframes,workflows and full briefs at all project stages, providing the liaison point… Show more Dual responsibility covering the leadership and delivery of online projects for clients and the development and delivery of the SEA and Marlowe Yard Digital marketing strategy in all channels.User Experience Lead for all online projects from initial requirements gathering, scoping and project definition, through functional and technical specification to Q&A and post go-live testing.Developing wireframes,workflows and full briefs at all project stages, providing the liaison point between clients, designers and developers.Support for New Business Development processes and programme management to shorten sales cycle, reduce total cost of sale and improve cross departmental and client facing communication.Create and deliver training programs for all levels of competence to introduce concepts of usability and analytics for ecommerce, digital marketing, online communications and social media.Management of internal and associate web developers and designers.Development of clients’ digital measurement strategies and reporting of key business metrics. Programme management and prioritization of projects and campaigns in line with overall Marlowe Yard Digital strategy.Development of integrated marketing plan including delivery of both standalone digital marketing and interdependent online/offline campaigns.Identification of new service development and partnership opportunities, through market trends and user behavior analysis. Improve retention rate and client lifetime value, reduce total cost of sale and strengthen the multi- disciplinary proposition. Show less

Responsibility for usability of award winning software with portals for designed for technical and business teams for monitoring and load testing for desktop and mobile phoneDevelopment, delivery and measurement of marketing and new product development strategy for online online/offline campaigns, events and PR in all channels in traditional, online. search and social media.Introduction of New Business Development processes to improve cross departmental and client facing… Show more Responsibility for usability of award winning software with portals for designed for technical and business teams for monitoring and load testing for desktop and mobile phoneDevelopment, delivery and measurement of marketing and new product development strategy for online online/offline campaigns, events and PR in all channels in traditional, online. search and social media.Introduction of New Business Development processes to improve cross departmental and client facing communication.Production and management of New Product Development Roadmap including needs assessment from clients, sales and research and development team.Programme management of new feature development under 3 week agile iteration cycle typically releasing 2-4 new features per cycle Identification of new product development and partnership opportunities, through market trends and user behavior analysis.Introduction of web analytics, and effective data models, for all propertiesDevelopment of client training and support site and monthly on-line seminars.Management of external PR and web development agencies. Show less

Driving design and development of online measurement solutions for global eCommerce, social media, PR, SEO and digital marketing activities.Development of clients’ digital measurement strategies and reporting of key business metrics for multiple audiences, including client senior management. Design and management of reporting frameworks that provide insight as to the performance of clients’ website and/or drive to site online (interactive) marketing programs. Provision… Show more Driving design and development of online measurement solutions for global eCommerce, social media, PR, SEO and digital marketing activities.Development of clients’ digital measurement strategies and reporting of key business metrics for multiple audiences, including client senior management. Design and management of reporting frameworks that provide insight as to the performance of clients’ website and/or drive to site online (interactive) marketing programs. Provision of cross disciplinary/divisional training to improve business, and marketing program performance and support forecasting efforts. Develop, maintain, and monitor various system applications to ensure capability, functionality and accuracy of information reported through both interpretation and analysis. Analyze, recommend, and initiate new technological or business development solutions to meet the needs of the client.Create and deliver training programs for all levels of competence to introduce concepts of usability and analytics for ecommerce, digital marketing, online communications and social media for internal and client use.Liaise with local teams around the world and provide understanding of global/local usability issues, working closely with the relevant project managers. Show less

Responsibility for usability of web presence comprising 103 specialist publications brand sites and 600 event sites, with 20 million page impressions per month.Development and delivery of both standalone digital marketing and interdependent online/offline campaigns globally.Creation of communications strategy for regulated industries with specific requirements and restrictions,Communication with internal clients, board level reporting, change management and provision of… Show more Responsibility for usability of web presence comprising 103 specialist publications brand sites and 600 event sites, with 20 million page impressions per month.Development and delivery of both standalone digital marketing and interdependent online/offline campaigns globally.Creation of communications strategy for regulated industries with specific requirements and restrictions,Communication with internal clients, board level reporting, change management and provision of training on systems, concepts and legal compliance throughout the business. Development, implemention and and measurement an effective e-Commerce strategy. Including identification of alternative ways to monetize traffic and strengthen the online proposition.Restructuring of online budget lines and associated KPIs into nine new categories in order to achieve online revenue growth.Introduction of enterprise wide analytics, analytics board and standardized online KPIs for editorial, advertising, social media, marketing and rich internet applications.Programme management and prioritization of projects and campaigns in line with overall digital strategy. Show less

Insomnia publications is a creator focussed independent comics publisher.

Strategic development of internationally award winning web presence (audiences including B2B, B2C, Government, education)Responsibility for defining, scoping and providing appropriate and usable information products on industry regulation, legal, and voluntary compliance requirements and benefits to customers / end users in across a broad spectrum of industry sectors.Successful integration of interactive marketing model transforming the BSI web presence from a brochure site into… Show more Strategic development of internationally award winning web presence (audiences including B2B, B2C, Government, education)Responsibility for defining, scoping and providing appropriate and usable information products on industry regulation, legal, and voluntary compliance requirements and benefits to customers / end users in across a broad spectrum of industry sectors.Successful integration of interactive marketing model transforming the BSI web presence from a brochure site into a commercially focused business and communication channel.Assessment of business cases for online project development.Increase in both direct and indirect online revenue through definition of opportunities and provision of training in improving conversion ratesSEO and SEM Development.Acceleration of international growth for publication and membership products.Improvement and measurement of ROI from new models for electronic products, online properties and proprietary content International project management to develop full end-to-end online commercial capabilities including web, multi-platform content deployment, communities, subscription products, workflow, self service, eLearning etcFormulation of international policy, standards and guidelines.Introduction of effective models for online communications / applications / measurement etc.Creation and delivery of training courses on all aspects of online communications from local editor to board level Part of the team that won the IVCA Clarion award for Advertising and Promotion for PAS 78BSI Education website won the inaugural European Committee for Standardization (CEN) and European Committee for Electrotechnical Standardization (CENELEC) PR award for best website contribution. Show less

Responsibility for developing the company from an internet start-up, through a merger and re-brand, to a global supplier of world-class solutions to the medical, defence, finance and consumer analysis markets.Production of all marketing collateral with a focus on explanation of benefits of complex software to non technical customers in highly regulated markets.Organization of PR, press activities, exhibitions, conferences, seminars, launch events and training… Show more Responsibility for developing the company from an internet start-up, through a merger and re-brand, to a global supplier of world-class solutions to the medical, defence, finance and consumer analysis markets.Production of all marketing collateral with a focus on explanation of benefits of complex software to non technical customers in highly regulated markets.Organization of PR, press activities, exhibitions, conferences, seminars, launch events and training daysOrganization and training of marketing, sales and customer service teams.Research and analysis of markets.Working closely with Sales Director and Chief Technology Officer to ensure seamless routes to market.Developing external training and certification programmes.Developing partner programme materials and documentation.Developing support and service structure.Liaison with legal team regarding trademarks and patents. Show less