Nica Lorber is a Artist and Founder at Poofy Emporium. She possess expertise in user experience, web design, information architecture, graphic design, drupal and 40 more skills. She is proficient in Mandarin and Spanish. Colleagues describe her as "Nica is truly the gold standard in UX consulting. We've engaged with Nica in a variety of capacities - large scale feature redesigns, UX research projects, fast paced production UX and visual design for releases, large team workshops, and much more. One of the things I truly appreciated about Nica is how professionally and collaboratively she handles work reviews. I initially would come with a lofty (and admittedly sometimes unreasonable) business request to kick off her work, and when it's time to review as a team she takes the time necessary to walk you through each aspect of her output, perfectly articulating the wins of going the route we requested, and where the approach will fall short should she fulfill our request exactly as initially asked. She keeps the conversation productive, data driven, and perfectly balances the fine line of meeting the business need and doing what's best for the user. This is where her experience shines through - she has an unparalleled ability to describe her approach at scale in a way that's quantifiable and easy to digest, leading to making all of our jobs a bit easier as we drive towards an ambitious roadmap for the year. Outside of Nica's genius with her craft, working with Nica has truly been a masterclass in efficiency, organization, and timely communication - I would recommend Nica in a heartbeat to anyone looking to move the needle for digital at their organization." and "Nica is a fantastic and talented UX Strategist! She is highly responsive and cares about future-proofing the project's design. She is efficient to the point projects are ahead of schedule. Nica is a pleasure to work with especially as a new Project Manager just learning the ropes. Overall, would love to continue to work with her again if the opportunity arises."