Senior Marketing and Communications Manager with 18 years' global Financial Services experience in client acquisition, retention and segmentation strategies.Specialist in creating and managing brand identity through advertising, digital, direct marketing, and copywriting to increase sales and brand engagement.Collaborates cross functionally to deliver company wide projects with significant client impact and proven track record of being the trusted marketing adviser to senior management.Down to earth manager with a history of developing capability and confidence across the team, resulting in high engagement and output.EXPERTISE• Marketing & Brand Management • Internal & External Communications • Client Engagement & Sales Copywriting • Coaching & Mentoring • Client Retention & Acquisition • Customer segmentation • Stakeholder Management • Agency & Supplier Management KEY ACHIEVEMENTS• Successfully delivered a marketing and communication strategy for a full national rebrand across four offices to create a consistent customer journey and clear brand messages. • Created integrated advertising campaign across national press, outdoor, digital and DM to support relaunch FIIG high net worth client acquisition strategy.• Transformed entire suit of marketing collateral by simplifying complex and technical copy into easy to understand persuasive sales copy. • Created and managed all the external communications and client reactivations strategies including new issue notifications, corporate actions and corporate messages.
Listed skills include Campaign Management, Marketing Communications, Direct Marketing, Document Design, and 13 others.