I manage strategic projects and develop new business opportunities. I coordinate complex initiatives, collaborate with multidisciplinary teams, and maintain strong client relationships. Additionally, I focus on exploring new markets and formulating innovative strategies to drive company growth and revenue increase.

A successful digital native project that, thanks to the social interest and strength of its community acts as a brand promoter of cultural events and initiatives in the Engadin Region and Milano. I work with St. Moritz and the Swiss Chamber of Commerce to create the most targeted communication to attract new tourists. With these two entities, we also created an event called 'SwissWinter', where the winter season was presented to journalists and selected guests. Milanese a St. Moritz has become… Show more A successful digital native project that, thanks to the social interest and strength of its community acts as a brand promoter of cultural events and initiatives in the Engadin Region and Milano. I work with St. Moritz and the Swiss Chamber of Commerce to create the most targeted communication to attract new tourists. With these two entities, we also created an event called 'SwissWinter', where the winter season was presented to journalists and selected guests. Milanese a St. Moritz has become a real landmark in terms of brand, but also in terms of function; Corriere del Ticino has dedicated an article to this digital project. Show less

In charge of data analysis to improve sales performance and to support Marketing in adopting new communication methods in telling the best about new watches released on the market. Direct contact with HQ in Switzerland to share information on the Italian market. Made improvements and optimised an important report for Swatch’s management in Switzerland.

Improved clients' social media pages in terms of content periodicity, resource management and page layout, increasing traffic and engagement on individual social media profiles by 10%. By increasing engagement on social platforms, dedicated events were created for brand customers to close the circle of the 'user experience’.The brands I followed deeply were: Esxence, Experience Lab and Coppa Milano Sanremo.

Went through all the fields of the company to understand the processes behind the products with a particular focus on the marketing and merchandising area. I also learned how to use SAP.