Invention is the content division of Mindshare. Working with brands across the agency, we create content solutions that help brands tell their story, gain cultural traction and drive true business value. We deliver this through original content and content partnerships.I worked on a variety of clients including Kimberly Clark, Unilever, American Express, HMD...

Principal accounts : Danone Belgium, Daddy (CristalCo), Cochonou (Campofrio)Assisting/supporting the account director in :- Updating him/her on daily activities- Handling the responsibility of writing client report and debrief- Woking with the strategic planner in elaborating strategic solutions which build brand equity and deliver results for the clientProviding the day-to-day client contact :- Managing the relationship and expectations in accordance with the agency philosophy- Preparing and presenting creative work for modification and approval- Managing administrative and campaign work to ensure that it is completed on time and within budget- Liaising with the client and key internal elements to coordinate and drivethe execution of successful campaignsLiaising closely with key internal resources :- Communicating client activities to relevant internal resources and following up to ensure such actions are delivered in accordance with client's brief and budget- Following up creative work and progressMonitoring projects on production and post-production- Troubleshooting any technical or implementation issues by collaborating with internal teams to develop quick and sound solutions

Principal accounts : The Laughing Cow, Mini Babybel (Fromageries Bel)Participating in brainstorming sessions and in the elaboration of strategic recommendationsFollowing up creative work and progressMonitoring projects on production and post-production (3D animation & print) Monitoring legal aspects of the creative ideas Providing competitive and market intelligence

Principal accounts : Crédit Agricole, Kellogg's, BUT, Matmut, Galeries LafayetteParticipating in creative brainstormingsElaborating media recommendationsCoordinating and following up campaigns' implementationFollowing up and writing up campaign media assessments

Principal accounts : Sobieski, Bonne Maman, Mamie NovaDeveloping and maintaining good contacts and relationships with journalistsPress monitoringParticipating in organizing and following up events