Nicholas Babb Email & Phone Number

Hopewell, Va, Us

Hopewell, Va, Us

Irving, Texas, Us

Arlington, Virginia, Us

• Lead and delivered end-to-end enterprise scale design projects of large and/or ambiguous scope with accessibility integrated from the beginning of every project and continually inspected on a regular cadence.• Took broad, conceptual client ideas and turned them into useful and intuitive user experiences.Developed design flows and experiences that simplify and distill complex actions into usable interfaces through the use of research, sketching, and sharing ideas with cross-functional teams.• Providing and soliciting feedback from designers and a broader product team in order to continually raise the bar for quality, while also taking on mentorships.• Partnered with product managers, engineers, researchers, content strategists, and stakeholders to work through any technical tradeoffs that may affect product roadmaps and oversee the overall user experience of products from conception to launch.• Defined techniques to improve design systems development, versioning, workflows, team alignment, and user journey mapping.

• Advising small to medium sized businesses on best web solutions and strategic practices for their respective industries.• Wireframing, developing, and deploying custom WordPress and HTML/CSS based frameworks for small to medium sized businesses.• Developing comprehensive marketing, retail, social, and design solutions.• Monitoring, maintaining, and providing updates to client web technologies and digital assets.

• Working closely with sales teams and key personnel to leverage research anddevelop strategic marketing initiatives.• Assist in the development and execution of research projects and materials thatsupport current or future marketing initiatives.• Create proposals in response to RFP’s and pro-actively develop programs forbrand growth.• Provide project support, guidance, and procurement of required resources formarketing team.• Work collaboratively with stakeholders, sales, freelancers, and other internaland external resources to coordinate the successful execution of marketingprograms that drive revenues.• Reporting/Marketing Analytics: Work with team members to define and overseemarketing analytics, KPI's, dashboard and report creation to measure allaspects of program success including database optimization, campaigneffectiveness, lead distribution, pipeline contribution, Return on MarketingInvestment (ROMI), overall marketing performance, channel and direct sales.• Develop and provide tracking solutions for website and digital initiatives;provide website analysis insights and testing results.

• Managing all day to day operations of internal and external creative teams.• Providing vision, art direction, and support for all marketing initiatives.• Delegation of assignments and responsibilities throughout creative team.• Ensuring project deadlines stay on track and re-task personnel as necessary.• Implementing, monitoring, and reporting established departmental budgets.• Collaborating with marketing, social, and sales teams to develop effectivecreative assets that support marketing initiatives.• Research and development of marketing campaign pitch decks and proposals.

Vero Beach, Florida, Us

• Reviewing site surveys and architectural drawings for discrepancies and potential project challenges.• Developing scale appropriate conceptual and mechanical drawings of barricades, POP and fixtures using client provided graphic assets for internal, client and mall approval.• Manipulating vector, raster and retouching images per clients requests.• Pre-pressing approved files for distribution to third party vendors (grand format printers).• Qualifying new vendors, materials and substrates.• Reviewing designer press files for accuracy.• Enforcing color profile policies and checking files for proper color environments.• Training new creative staff members on production requirements and proper protocols.• Managing remote and internal creative team.• Specifying appropriate materials and substrates for specific site applications.• Maintain set quarterly creative department budgets.