Nicholas Bartram Email and Phone Number
Nicholas Bartram work email
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*Ambitious high-achiever with a natural leadership that builds high-performing teams.*Flair for creativity and design, balanced with a strong commercial acumen.*Led successful consumer-centric multi-channel communication campaigns; supported in-store to drive persuasion at point of the connection.*Cross functional experience within Marketing, Sales and Strategy and across a joint ventures, which has accelerated my project management skills, capably managing multiple priorities to deliver results.*Ability to lead and deliver on strategic plans and projects, influencing across my peer group and among senior leaders.*Value being true to self and others, with a premium placed on people development.
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General Manager Sales MarketingVitasoy Australia Oct 2023 - PresentWodonga, Victoria, AuCombining the high performing Sales and Marketing functions into 1 collective "demand" beast. Leading a team of 16 people across the disciplines of Sales, Marketing and Category, into Grocery and CFS, across AU, NZ and Export, involving Take Home Milk, Flavoured Milk, Barista Milk and Yogurts. Navigating complexities through constrained and unconstrained demand, and leveraging the macro trend of plant based nutrition.
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Director - Marketing & StrategyVitasoy Australia Jan 2020 - Sep 2023Wodonga, Victoria, AuLeading an awesome marketing team who’re responsible for crafting the direction for Vitasoy Australia across master brand, RTD and Barista including marketing leading innovation and purpose-led brand positioning and communication via "Let's Grow a Better World". Also cover global brand development, focused on an aggressive export business, as well as key strategic pillars within the business including the 5-Year Strategic Planning framework. Also, proudly guiding a global first for Vitasoy with our foray into Plant Based Yogurt.
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Director - Strategy & Business DevelopmentVitasoy Australia Jun 2018 - Dec 2019Wodonga, Victoria, AuCollaborate across all functions in the Vitasoy and Lion business to lead the annual strategic planning process that delivers an aligned rolling 5 year OGSM (Objectives, Goals, Strategies and Measures). Then lead and execute the new business initiatives out of the OGSM that develop the Vitasoy brand into uncharted opportunities.
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Marketing ManagerVitasoy Australia Apr 2017 - Jun 2018Wodonga, Victoria, AuUpgraded size and scope of the previous role, continuing the focus on the growth of the Vitasoy master brand within the grocery channel. Emphasis placed on the roll out of the new master brand positioning with a multi-million dollar through-the-line campaign – a positioning that is reflected across every consumer touch point for consistency and emphasis. Other responsibilities: people leadership and development, new ATL creation and roll-out, BTL activation support, NPD launches incl. project charters to 2020, reinvention of a community support program, and holistic margin management.
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Senior Brand ManagerVitasoy Australia Jan 2016 - Mar 2017Wodonga, Victoria, AuManagement of the Vitasoy brand and its range of plant based milks. Specific focus given to the grocery side of the business, where the brand occupies the position of market leader. Key focus for the role involved leading the shift away from a segment-based approach towards a master brand approach, and in the process re-engineering the brand DNA and positioning based on known, ownable brand pillars.
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Business Development ManagerLion Jan 2014 - Dec 2015Sydney, Nsw, AuDual responsibilities focused on 1. Leading the team that brings to life the James Boag’s Draught Grass Roots Football Program and 2. Key Account Management of a number of pub groups within Victoria. The role is integral at a strategic and account planning level in the continued growth of the Lion beer portfolio in partnership with Victoria's local sporting organisations and multisite hotels, including Zagame’s Corp. and The Sporting Globe. As an excellent avenue to broaden my Marketing skill set into Sales, the role requires the negotiation of new business, then consequently developing actionable solutions to drive sales volume through promotional planning, business partnering and executional excellence. Building long term, mutually beneficial and sustainable relationships have been vital in sustaining success. -
Brand ManagerLion Nov 2010 - Dec 2013Sydney, Nsw, AuManaging the iconic Farmers Union Iced Coffee brand, one of the only brands worldwide that challenges Coca-Cola for dominance in a local market being South Australia. Key achievements include identifying and overseeing the national expansion of the brand becoming Australia’s first and only truly national dairy beverage brand, as well as key NPD launches and the development and execution of successive multi-million dollar through-the-line national communication campaigns.
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Venture Team LeaderLion Feb 2013 - Oct 2013Sydney, Nsw, AuIncremental to existing role as Brand Manager, Farmers Union Iced Coffee, I took over as Venture Team Leader on the development and launch of Dare Cold Pressed – world first market defining innovation from Australia’s #1 dairy beverage, geared towards realising true category penetration.
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Assistant Brand ManagerLion Oct 2008 - Oct 2010Sydney, Nsw, AuWorked across multiple market leading Speciality Cheese brands within the Lion portfolio, including King Island Dairy, Tasmanian Heritage, South Cape, Cracker Barrel and Mersey Valley. Key achievements include the development of top-down and bottom-up innovation concepts, and then eventual launch of multiple SKUs integrated with strong consumer-led BTL plans that drove category frequency.
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Brand ManagerEdlyn Foods Pty Ltd Feb 2007 - Sep 2008Epping, Victoria, AuManagement of the Edlyn Foods and Wood’s Premium Condiments brands, operating within the Convenience & Foodservice (CFS) Channel, specialising in “Back of House” food and beverage manufacturing / supply. Employed across 2 separate occasions, broken up by a 16 month sojourn to the United Kingdom. -
Financial ControllerDeutsche Bank May 2006 - Oct 2006Frankfurt Am Main, Hessen, De6-month contract role whilst living in the UK. Industry: Financial Sector, working as a “problem solver” within the Deutsche Bank trading division, ensuring investments were coordinated as required. -
Brand ManagerEdlyn Foods P/L Nov 2004 - Nov 2005Epping, Victoria, AuSee above.
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Marketing CoordinatorAutomotive Training Australia Ltd. Nov 2002 - Nov 2004Former Government body, whose primary function is to provide information and advice on the training needs of the automotive industry – Role undertaken via the Co-Operative Education Program with RMIT. As a consequence, was the fortunate recipient of the School of Marketing Co-Operative Education Prize recognising a student’s display of excellence in the Co-Operative Education Assignment, 2004.
Nicholas Bartram Skills
Nicholas Bartram Education Details
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Rmit UniversityMarketing -
Penleigh And Essendon Grammar School
Frequently Asked Questions about Nicholas Bartram
What company does Nicholas Bartram work for?
Nicholas Bartram works for Vitasoy Australia
What is Nicholas Bartram's role at the current company?
Nicholas Bartram's current role is General Manager - Sales & Marketing at Vitasoy Australia.
What is Nicholas Bartram's email address?
Nicholas Bartram's email address is ni****@****nco.com
What schools did Nicholas Bartram attend?
Nicholas Bartram attended Rmit University, Penleigh And Essendon Grammar School.
What are some of Nicholas Bartram's interests?
Nicholas Bartram has interest in Basketball And Mountaineering.
What skills is Nicholas Bartram known for?
Nicholas Bartram has skills like Trade Marketing, Fmcg, Shopper Marketing, Brand Management, Customer Insight, Marketing Management, Market Planning, Consumer Products, Brand Architecture, Brand Equity, Marketing Research, Segmentation.
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