Nicholas Bateman Email & Phone Number

• E-commerce Data Enhancement: Conducted comprehensive Google Analytics and Google Tag Manager setup for a small e-commerce business, improving their data tracking and reporting capabilities.
• Retail Analytics Optimization: Developed and implemented custom tracking solutions and data layers for a local retail company, ensuring accurate measurement of customer interactions.
• Non-Profit Marketing Insights: Performed data audits and provided actionable insights through Google Data Studio for a non-profit organization, enhancing their marketing strategies.
• Local Business Traffic Analysis: Set up and configured analytics for a neighborhood café, providing insights into customer behavior and helping to drive targeted marketing efforts.

Chicago, Illinois, US

• Implemented Google Analytics via Google Tag Manager, configuring tools and customizing parameters to meet project requirements.
• Demonstrated high-level strategic thinking, efficiently prioritizing tasks to maximize impact and project success.
• Communicated complex concepts clearly in both written and spoken forms, tailoring messages to various audiences.
• Identified implementation gaps, proposed solutions, and executed enhancements for optimized data collection and scalability.
• Integrated Looker Studio into the analytics ecosystem, enabling advanced data visualization and exploration capabilities.

Baltimore, MD, US

• Developed and executed a measurement strategy tailored to JHU Press's specific needs by conducting a comprehensive analysis of business goals and objectives, user behavior, and KPIs.
• Conducted thorough testing and quality control checks for data accuracy, and recommended changes to data models and structures as necessary.
• Developed custom analytics JavaScript to create data layers, events, and triggers in Google Tag Manager.
• Implemented, configured, and consolidated analytics tags during the migration from GA3 to GA4. Conducted documentation and audit of event and parameter architectures to ensure consistency across the tag management.

Los Angeles, California, US

• Executed successful migrations of client websites from GA3 to GA4, utilizing Google's best practices for enhanced event tracking.
• Investigated and resolved legacy performance tag issues, leveraging tools such as Google Tag Assistant and Omnibug for visibility restoration.
• Transformed existing custom dimensions into advanced event parameters, optimizing data granularity and analysis.
• Collaborated closely with developers, project managers, and marketing teams to implement and optimize a multitude of performance and marketing tags in Google Tag Manager.

Los Angeles, California, US

• Developed SEO strategies for niche blogs based on keyword research, keyword strategy, competitive analysis, and domain authority to develop a successful SEO campaign for client websites.
• Created and optimized page content, meta titles, meta descriptions, image tags, and header tags to ensure optimal and relevant organic traffic.
• Provided useful insights into web traffic data by creating various key metric reports for bounce rates, views per session, and traffic acquisition.

• Developed and designed numerous client websites on various CMS platforms such as WordPress, Squarespace, and Wix.
• Implemented and customized WordPress functionalities including Advanced Custom Forms, eCommerce Products, Theme Customizations, and Website Migrations.
• Troubleshot various JavaScript and CSS issues in existing client websites and significantly improved website performance and speed.

• Managed multiple projects, from web design to awareness visibility to optimizing content that exceeded customer satisfaction.
• Developed WordPress functionalities including Custom Fields, Plugin Customization, Theme Customization, and Website Migrations.
• Fixed bugs in existing websites and made enhancements that significantly improved web functionality and speed.