President & Ceo; Executive Chair Of The Board Of Directors
Us
Marketing:• Built and managed an online presence with a 500,000 person mailing list, 1.5 million monthly pages views, and 350k monthly visitors, supported by social media, influencers, and affiliates• Averaged over 20% year-on-year revenue growth over 12 years despite multiple disruptions and technological changes in the dating industry• Developed multiple marketing funnels, segmented by customer, with an overall conversion rate >3% (vs. 1% competitor benchmark)• Raised awareness of the brand and the industry by appearing on prominent TV shows (Dr Phil Show, Tyra Banks Show, ABC Nightline, etc.), creating a popular podcast, and writing books and magazine columns• Developed secondary revenue streams through partnerships and marketing third party productsOperations:• Created over 100 original products and services, including “mass customized” online courses, e-books, webinars, audio and video products, and group, individualized, and specialty in-person coaching programs • Controlled costs while scaling revenue through outsourcing, process re-designs, and automationGovernance:• Recruited and managed executive teams overseeing marketing, finance, operations and technology• Managed relations with investors and lenders. Prepared the business for sale, exiting in 2016 with a sale to a strategic investor