Head Of Digital Media
CurrentProvide vision and leadership to the media teams as they deliver products and services for clients while supporting company vision.Supervise the development of strategic channel and media approaches that meet client objectives and drive measurable results.Collaborate with senior level creative and account folks on various accounts.Identify new media offerings based on the digital marketplace and client parameters.Develop and/or supervise creation and implementation of media campaigns.Provide a holistic viewpoint in order to optimize across channels. Manage strategic senior-level relationships for larger clients and helping to guide them with knowledge and solutions appropriate to their businesses, industries and trends.Negotiate rates with publishers to obtain most competitive prices.Participate in new business development opportunities in conjunction with analytics and media planning teams, including creation of pitch materials, presentations, scoping and more.Provide thought leadership and inspiration to digital media team. As necessary, develop and manage third party vendors or contractors required to provide products or services to meet the department's delivery mandates.Develop points of view on digital marketing and media related to specific verticals, industry trends, and/or client.
