Responsible for uncovering consumer insights and developing media strategy to effectively reach and engage with target audiences on dedicated clients as well as new business pitches.Manage cross-functional and inter-agency relationships to ensure alignment and efficiency across creative, media, social, and PR.Work with internal planning and investment teams on developing high value audiences and strategy.

Participate in the strategic planning and creation of advertising campaigns by developing qualitative insights from quantitative informationPerform digital analytics and contribute to reporting efforts for online and offline advertising campaigns, including the development and presentation of holistic insights derived from media and site analytics Create performance evaluation and optimizations plans based on client business objectives and marketing goals. Planning includes key learning questions, success metrics and definitions, as well as actionable insights for future optimizations Collaborate with the Media and Creative teams during the optimization process to provide recommendations based on holistic media and site performance analyses Develop tracking recommendations and specifications to align with measurement objectives across a multitude of web analytics platforms Collaborate with Delivery Management to provide accurate scopes of work on strategic and analytical projects for the client Build forecast models to estimate projected responses driven by expected marketing budgets Manage cross-functional team members to deliver campaign recommendations and optimizations

• Surveyed market areas for potential opportunities• Established and maintained over 75 Glacéau accounts• Worked marketing and sales events

• Specialized in the sales of skis, ski boots, as well as clothing and other ski equipment

• Managed and analyzed the company’s client databases • Updated over 4,000 client/customer leads, proofed for duplications, and added over 100 new or prospective clients