Responsible for Rotomaster Sales at all customers in both retail and WD channels. Customers include: AutoZone, O'Reilly, Advance, Napa, FMP, Fisher, and more.

• Utilized extensive customer knowledge to drive sales into automotive aftermarket retailer• Maintained rapport with key accounts interacting daily/weekly, monitoring and analyzing customer KPIs• Negotiated product placement, pricing and promotion between retailer and manufacturers• Functioned in a highly collaborative environment to create and drive vision for innovative solutions to manufacturer and retailer problems and limitations• Enhanced sales productivity and growth through identification of market opportunities, product and packaging improvements, and product life cycle management• Collaborated directly with sales and category management teams to provide data analysis and insights to enhance presentations, sales materials, and annual business reviews• Managed products in 14 categories with combined sales of over $100MM at retail

• Sales management of $200MM account across diverse product lines from application specific hard parts to DIY Plan-o-grams, including private label and corporate brands• Provided business insights into product placement, promotion, and pricing, utilizing multiple data sources to achieve sales targets and drive growth exceeding plan in 5 of 6 years• Negotiated product placement, lift, pricing, contracts, and promotional allowances• Collaborated directly with product development teams to complete annual line reviews, strategic adds, and sales programs for 20+ product categories• Managed cross functional teams to implement strategic projects and new product launch • Developed and implemented revenue and business plan with Account Director and VP Sales collaborating across multiple departments to set forecasts and performance goals• Researched, analyzed, and presented complicated sales data clearly and concisely to senior and executive level management both internally and at customer• Developed innovative new POG for Dorman HELP! blending front room consumer packaged goods with back room hard part product selection resulting in over 20% sales growth over previous year• Closed largest competitive win in company history worth over $15MM annually (8% of sales)

• Co-developed and implemented business plan for $200 million account • Analyzed sales data and made continuous improvements in mix and pricing to exceed previous year’s sales despite reduced store traffic • Created and managed cross-functional teams in matrix organization to implement strategy and address product and system improvements • Won all competitive battery business at the customer• Lead the development and launch of a b2b battery line including packaging, communication, store procedures, and promotions, experienced 12 months consecutive double-digit growth• Negotiated increased footprint adding additional premium product in all 3300 stores resulting in a 25% increase in premium sales• Developed customer dash board with a broad set of category management tools to analyze sales data and present to customer at manager and executive levels

• Managed sales, inventory, new products, and marketing for the Optima branded marine products resulting in record sales beyond factory’s ability to produce• Lead multiple integrated national promotions across all customer and sales teams • Researched and advised other departments on marine products, opportunities, and advances• Developed process across all customers and teams to allocate limited product among retailers • Built and managed cross-functional teams to make product changes and improvements

Promoted from Contracts Manager• Developed targeted business plans to establish strategic partnerships with key manufacturers promoting company’s strengths to address their needs• Managed a team of 8 buyers increasing company sales by 30% over previous year• Analyzed US DOD contracts to determine profitability and made pricing decisions before bidding

•Managed 22 sales reps. and customer service department increasing sales by 40% •Designed and developed reporting tools tracking sales, customers, and reps utilizing Excel and Access•Worked with product team, sales reps, customers, and end users to launch new line of products replacing 70% of old line, including marketing, sales and trade show materials•Sold and marketed products under three brands and four distribution channels

•Merchant for trailer category ($9 million, 1.7% of sales) increased in comp store sales 8%•Managed merchandizing responsibilities for all trailer and navigation products•Increased same store comp sales by creating over 100 plan-o-grams for company’s largest rollout•Evaluated sales and inventory data for SKU optimization and product assortment efficiency

• Supervised 2 parts department employees increasing customer satisfaction and on-time orders• Developed and implemented warranty strategies for Hobie Outback reducing customer complaints and improving product designs• Promoted product at tradeshows throughout the U.S. • Identified, designed, and promoted new products for dealer network

• Designed and implemented a company-wide quality control circle (QCC) program reducing interdepartmental conflict and improving employee satisfaction• Created manual for expansion of retail stores into franchise operation creating the basis for a multinational retail chain