Led multiple software engineering teams in crafting solutions to analyze, optimize, and implement a Trade Promotion Management platform for global retail partners to make informed decisions tailored to their programs and promotions.

Strategic and results-oriented Engineering Leader with a proven track record in overseeing agile storefront engineering teams across platforms including Web, Mobile Apps, Connected TVs, and Roku. Proficient in devising innovative technical strategies to overcome business challenges, drive revenue growth, optimize performance, and ensure stability. Skilled in implementing solutions that provide valuable data for partners, facilitating informed evaluations and decision-making processes.• Led and guided storefront engineering teams for Web, Mobile Apps, Connected TVs, and Roku at redbox, Crackle, and Chicken Soup for the Soul. Developed and executed technical strategies that effectively addressed business challenges and fostered revenue growth.• Spearheaded initiatives to optimize performance, ensuring seamless user experiences across diverse platforms. Implemented solutions that provided stability to the storefronts, enhancing overall user satisfaction.• Successfully designed and implemented systems that generated valuable data, enabling partners to access and evaluate crucial metrics. Collaborated closely with partners, providing them with comprehensive insights to support their decision-making processes.• Proactively identified and resolved technical issues, ensuring a smooth and uninterrupted user experience. Implemented robust solutions that enhanced system stability and reliability.• Fostered a collaborative and innovative team environment, encouraging cross-functional cooperation and knowledge sharing among engineering teams. Mentored and coached team members, facilitating their professional growth and skill development.

• Managed an agile team of frontend and backend engineers, QE specialists, and automation experts, overseeing overseas development activities that significantly contributed to departmental and team goals.• Led scrum activities, providing mentorship to team members, and addressing challenges in alignment with company, team, and personal objectives.• Spearheaded the transformation of redbox.com from an ASP .NET jQuery stack to a Single Page Application (SPA) architecture using ReactJS. Implemented communication with microservices via GraphQL and other APIs, supported by an EC2-hosted Node.js proxy for routing and A/B testing solutions.• Developed and streamlined deployment workflows from GitLab commit to Jenkins-built images and Spinnaker-managed deployments on EC2/S3 infrastructure.• Defined configuration settings on AWS Cloudfront, optimizing caching strategies and behavior handling for enhanced user experience.• Successfully launched redbox OnDemand streaming business, supporting Transactional Video on Demand (TVOD), Premium Video on Demand (PVOD), Ad-Supported Video on Demand (AVOD), and Free Ad-Supported Streaming TV (FAST) models. Also introduced redbox+ subscription and loyalty initiatives, managing points redemption programs.• Implemented ad and new revenue support on redbox.com through Google Ad Manager integration with Rubicon.• Defined key metrics and created comprehensive dashboards using tools like Splunk, Bugsnag, Kibana, Grafana, Prometheus, and Apache Zeppelin notebook, enabling precise measurement of project success.• Designed and developed a custom Content Management System (CMS) tool using .NET Core and ReactJS, empowering merchandisers to curate content across all storefronts. This strategic product placement approach significantly enhanced user interactions and drove conversions.

Played a pivotal role in the development of redbox.com, focusing on both the front-end and back-end of the rental system. Delivered a seamless user experience for over 40,000 kiosk locations nationwide, allowing users to locate kiosks, browse real-time inventory, reserve titles, and engage in social interactions by rating and reviewing titles.• Implemented responsive design principles using the Bootstrap grid system, ensuring optimal user experience across various browser breakpoints.• Successfully developed and integrated shopping cart workflows, enabling seamless validation and processing of credit card transactions on redbox.com, mobile apps, and the Redbox Instant subscription service.• Created core-centric backend RESTful services that served as the foundation for web, iOS, and Android, ensuring a consistent experience across multiple platforms.• Developed server-side widgets and controls integrated with a custom JavaScript library, allowing dynamic reactions to site-wide events within redbox contexts.• Designed and implemented a custom Content Management System (CMS) that streamlined the publishing and moderation processes for pages, images, and content without the need for code deployments, improving delivery efficiency.• Successfully integrated features such as the McDonald's Monopoly online game piece redemption, enhancing user engagement and interactivity.• Integrated with various 3rd-party APIs, including Google and Bing Maps, Sprinklr social platform, Adobe Analytics, Tag Manager, OneTrust, and 3Cinteractive/Signal for SMS subscriptions, expanding the website's capabilities and user engagement.• Collaborated with Akamai to optimize and offload site assets and API responses to edge servers, significantly improving site performance and responsiveness.• Ensured adherence to OWASP principles and PCI compliance standards, guaranteeing a secure environment for online transactions and user data.

Worked on both client-side (kiosk) and server-side technologies. Worked on the early framework of kiosk software that includes title browsing and filtering with Windows Forms. Also implemented an internal view for field operators to select/browse inventory while servicing the machines. Implemented the workflow of processing messages sent from kiosks. They include payment charges, updating inventory, and instructing clients as to what to do during success/failure scenarios.C#, Windows Forms

• Implemented RTCIS for Proctor & Gamble as their worldwide solution of warehouse management system (WMS)• Worked on solutions to help improve the productivity and quality of work done in warehouses• Designed and implemented SQR reports for truckload bill-of-lading (BOL) documents• Worked on client-side solution for remote handheld devices for forklift users to pick and load truckloads of pallets according to designed algorithms• Worked on server-side solutions to provide supervisors insight of shipments and product statuses inside the warehouse• Provided after-hour support for P&G warehouse operators from all over the world to ensure 24/7 up-time