Nicholas Cotton's Location
Greater Chicago Area, United States, United States
Nicholas Cotton's Contact Details
Nicholas Cotton work email
- Valid
- Valid
Nicholas Cotton personal email
n/a
About Nicholas Cotton
I'm a Social Media Strategist that thrives on balancing creativity with data. My expertise spans:- content creation- campaign management- social media analytics and reporting- social listening- YouTube music recommendations- + much moreIn a world of everchanging algorithms, I seek to cut out the noise, pulling out actionable insights from data, spotting trends, and keeping the team's energy focused on areas our audience finds most engaging.
Nicholas Cotton Work Experience Details
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Social Media StrategistIllumina May 2024 - PresentSan Diego, Ca, Us• Create social-first short- and long-form video content to educate, connect, and inspire audience members with brand-level storytelling about the impact of our technology on human health, the environment, and beyond.• Manage agency partners through our second wave of creator partnerships: identifying emerging and established creators, ensuring alignment of our brands, and delivering science-curious content to reach new audiences.• Utilize executive voice, organic targeting, and employee advocacy to localize corporate messaging to our diverse global audiences and extend the conversation of our organic content.• Lead a tier-one product campaign from ideation through reporting, planning key moments with a steady cadence of evergreen content to sustain conversation. Teaser and launch posts have resulted in over 320k impressions and 26K+ engagements with B2B audiences on LinkedIn and X alone. -
Senior Social Media SpecialistIllumina Jul 2022 - May 2024San Diego, Ca, Us• Collaborated with the customer experience team to combine the breadth of our Brandwatch queries with their customer sentiment model, allowing us to incorporate comprehensive social data into our customer journeys and establish product launch volume and sentiment benchmarks.• Developed and executed audience-first, data-driven social media strategies, resulting in a 31% increase in audience size and an 89% increase in engagement year-over-year in 2023.• Conducted a YouTube channel overhaul, revamping the playlist structure and channel organization to improve UX and provide consistent brand experience. YouTube is now receiving 2x new viewers and 3.5x return viewers.
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Social Media SpecialistIllumina Aug 2021 - Jun 2022San Diego, Ca, Us• Created Illumina's first comprehensive reporting framework for a weekly, monthly, quarterly, and annual cadence and built out brand health, competitor, product, and event social listening queries to turn data into actionable insights.• Established channel benchmarks based on 2021 performance and developed tagging strategy to streamline reporting for more specific audience insights with Sprout Social.• Assisted Senior Manager in the creation of our new social media charter and strategy, diving deep into audience segmentation by channel using personas and rooted in analytics to be strategic in content placement.
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Social Media InternIllumina Jun 2021 - Aug 2021San Diego, Ca, Us• Led six tier-one campaigns in collaboration with our brand strategy team and developed over 400 social media posts from ideation through creation.• Managed editorial calendar and served as a partner to communications, PR, brand, and product teams to engage our target audiences with campaigns and evergreen content that spans our editorial pillars.• Served as community manager to maintain and build relationships with audiences across global social channels, including customers, stakeholders, and key opinion leaders.
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Marketing CoordinatorUw-Madison Coe Makerspace Sep 2018 - May 2021Madison, Wisconsin, Us• Write and post creative, informational content on social channels to maximize student engagement as defined by participation in student-run workshops and co-sponsored events on campus.• Track the success of social media campaigns quantitatively and determine what language and features resonate best with UW-Madison students.• Develop monthly content calendars to diversify and execute future posts.• Create, add, and modify Makerspace website content using WordPress software. -
Digital Marketing AssistantMasterplan Erp Inc. Sep 2020 - Jan 2021• Created and implemented targeted email drip campaign using Sharp Spring marketing automation software.• Wrote and reformatted website content to serve as an information hub for current and future customers, address operations pain points, and cater content for specific customer titles. -
Product Management InternChervon North America May 2019 - Aug 2019Naperville, Illinois, Us• Conducted market research on current trends and emerging technologies to improve the user experience for power tools, which was then presented to the product management team.• Collaborated with the product development team (engineers, industrial designers, and product managers) to create new products in accordance with user needs as communicated during user visits.• Documented product specifications for Lowes’ reset for all power tool accessory categories to identify opportunities, changes in the competitor landscape, and the impact on channel sales.• Built product landscapes to determine market trends and aid in positioning strategies against competitor product offerings. -
Marketing InternBanner Medical Innovations May 2018 - May 2019Carol Stream, Illinois, Us• Create and manage LinkedIn activity and targeted customer email blasts to build the brand within the medical device industry, resulting in $100K in leads.• Manage the Google Ads account to analyze the results of the PPC campaign and propose improvements to ad groups and keywords to increase conversion rates.• Design advertisements and media using GIMP software to promote products and value-added services.• Perform qualitative market research about additive manufacturing for the Board of Directors to aid in strategic business planning.
Nicholas Cotton Education Details
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University Of Wisconsin-MadisonMinor In Spanish -
Universidad Carlos Iii De MadridMinor In Spanish
Frequently Asked Questions about Nicholas Cotton
What company does Nicholas Cotton work for?
Nicholas Cotton works for Illumina
What is Nicholas Cotton's role at the current company?
Nicholas Cotton's current role is Social Media @ Illumina.
What is Nicholas Cotton's email address?
Nicholas Cotton's email address is nc****@****inc.com
What schools did Nicholas Cotton attend?
Nicholas Cotton attended University Of Wisconsin-Madison, Universidad Carlos Iii De Madrid.
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