Senior Campaign Manager
Current- Line Management of three junior Campaign Managers. Including allocating workload and conducting PDPs- End to end campaign management, coordinating and liaising with multinational FMCG brands including Treasury Wine Estates, Pernod Ricard, PepsiCo and Mars to deliver large instore sampling and experiential campaigns within Tesco, to help drive and promote NPDs, Clubcard price promotions and other seasonal moments throughout the year.- Account management to build and manage strategic client relationships with the shopper / brand marketing teams and overseeing the delivery of operations and logistics, ensuring they are on time and to schedule, managing SLAs and campaign costs.- Liaising directly with the internal design studio, freelancers and external agencies to ensure all branding used for Point of Sale (POS) is used appropriately and meets guidelines for all parties.- Reporting and analysis of ROI and customer habits on campaign completion. Gathering insights and suggestions from campaign data to produce detailed post performance reports via dunnhumby.
